It could be the channel...and probably the buildup seemed to make it look like it would go the way of hundreds of serials with a similar concept. However, I personally it's the loss of whoever isn't watching the show because the buildup was made to look conventional only to get us to expect the usual and spring surprises on us later. The entire pre-shaadi period seemed to be following a pattern, only to challenge the notions presented in the post-shaadi bit. Kastur doesn't start out perfect, Saroj doesn't just wake up one day and start planning against the bahu, the two of them are on the same boat with regards to the niyams of the house, and Mohan is quite likeable, while being understandably uncomfortable about having another person living WITH him, in his space. I guess once people start noticing the positivity and the subtle change in the serial, it'll start picking up. Otherwise...well, otherwise it really doesn't make any difference, because I'M enjoying this serial immensely!