DC: Why is Zee plunging?

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tanu

@Armu4eva

Moderator

+ 14

Posted: 14 years ago

Why is Zee plunging?

September 10, 2011

Nothing seems to be going right for Zee. It has slipped to the fourth slot in the entertainment list two weeks ago. This has been the state since a year due to confused programming, according to industry analysts.

It had a decent bouquet of prime time shows — Agle Janam, Jhansi Ki Rani, Aap Ki Antara, Pavitra Rishta and Chhoti Bahu focusing on traditional values. Piya Ka Ghar, Sindoor, Saath Phere, Betiyaan and Maayka had resurrected Zee from its worst lows and they hoped the next crop of shows would keep the momentum going. But the channel seems to have lost the plot.

If it hadn't been for Pavitra Rishta, it would've fallen further. Its recent 'brand refresh' proves to be more of a corporate exercise. Zee's new brand slogan, 'Umeed Se Saje Zindagi' is not being reflected in its content.

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Swati

@Swati_

Dazzler

+ 6

Posted: 14 years ago

If PR creatives dont give proper storylines i can surely see ZEE out of top five in the coming days 🤢

Thanx for sharing Tanu 😊

Edited by Swati_ - 14 years ago

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Red_eyes

@Red_eyes

Inactive

+ 5

Posted: 14 years ago

hope PR gets better with storyline

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Mandy

@mandy0310

Alumni

+ 8

Posted: 14 years ago

I hope the CVs start writing PR better or else Zee will take a further plunge in ratings

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hazel ann tenia

@babygirl198722

Navigator

Posted: 14 years ago

it is plundging because they showing bs on the soaps. fake wife track abusing kids and all kind of mess

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kishubedi

@kishubedi

Dazzler

Posted: 14 years ago

i so agree to this article shows like Agle Janam, Jhansi Ki Rani, Aap Ki Antara and Chhoti Bahu were awsome shows as far i remember choti bahu agle janam n pavitra rishta were tlike topping the trp list but zee being so stupid closed choti bahu n agle janam

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Divya

@-SushitaLover-

Voyager

Posted: 14 years ago

It vll b better if the CVs show sumthng better than this crap..

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Tanyaz

@Tanyaz

Trailblazer

+ 5

Posted: 14 years ago

Varsha's character was an asset to the show once upon a time but due to the poor writing skills of the writers , the once upon a time asset is now a big liability ..

No body wants to see Varsha's face anywhere near her sister and her child Soham .

These are the very reasons why the show is slowly gong down in TRPs .The fans have been saying for so long that keep Varsha away from Soham but looks like no one listens to what the viewers want ...

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-SweetGirl-

@-SweetGirl-

Rocker

+ 5

Posted: 14 years ago

I cant more Agree with Article Writer.He had hit at the Core👏.This thing I alwayz belived.That CB1,JSK, Agle and PR in Prime slots was the best Time of Zee.They could be on Top with such Promising shows and Different storylines .They could hv Focused on them only Rather First Ruin and than close down CB1 and AJ continuosly.Now they are doing same with PR.Due to lake of Creativity show is loosing it .Zee need to pay and They are paying of It.