HT: Testing times for RaDev - Page 2

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Neerjaa thumbnail
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Posted: 14 years ago
#11
Thanks for the article...With her determination and her patience would like her to over-come all the hurdles...Kanha is always with her. it should be her struggle to get the things right...
fatssrilanka thumbnail
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Posted: 14 years ago
#12
Thnx for the article. I'm sure Kanha will help her ardent devotee at this time of crisis.
ashna26 thumbnail
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Posted: 14 years ago
#13

Thanks for sharing, nice.

Wow I love the pictures of Dev and Radhika. 😊
..yajnaseni.. thumbnail
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Posted: 14 years ago
#14
Thanks for sharing.ZEE is promoting CB because of that new show on colors.Here is an article predicting about the Ratings of That new show.
Indiantelevision.com's Media, Advertising, Marketing Watch
Ormax Media predicts 2.6 TVR debut for Sasural Simar Ka

Indiantelevision.com Team


(25 April 2011 4:35 pm)

MUMBAI: Colors' latest fiction show Sasural Simar Ka, which is launching tonight at 7.30 pm band, will open with an average TVR of 2.6 in the debut week, predicts Ormax Media.

The prediction is based on the media research and consulting firm's awareness tracking tool Showbuzz. Ormax Media said that depending on the content quality, the TVR can be 10-15 per cent on either side.


The show has replaced Rishton Se Badi Pratha, which moves to the 7 pm slot. It will be a 62 per cent jump for Colors as Pratha was averaging 1.6 TVR on the same slot.

The show will however face competition in its slot from Star Plus' Sasural Genda Phool (3.5 TVR) and Zee TV's Chhoti Bahu (2.2 TVR).


Showbuzz tracks awareness of new programs across six markets. Data over the last two years has been used to create a predictive model for fiction shows. The model predicts the opening week reach of the launches, which can then be used to arrive at indicative TVR, assuming a certain level of content. Ormax Media said.


The model takes into account the marketing buzz created by the show, the performance of the slot, competitive scenario, overall channel performance, audience flow from one show to the other and the category of the program (fiction/ non-fiction).

The company claims that error margins have been less than 15 per cent in most predictions done using the model so far.

Edited by -pratyasha- - 14 years ago
lavalina thumbnail
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Posted: 14 years ago
#15
5nks for the article...kahna will rescue or dev himself
Neerjaa thumbnail
15th Anniversary Thumbnail Sparkler Thumbnail Commentator Level 1 Thumbnail
Posted: 14 years ago
#16
This show of colors is also based in Vrindavan...here is also Krishna and Radha...Girl talking to kanha...So this is supposed to be threat to CB2 , setting in the same place , same god , lets see what else is same ...Is really there is lack of ideas...One thing that matters is , script should be strong not go haywire because of TRP,s game...CB2 story is different whether tracks sometime looks similar , even then if Creatives take the challenge and concentrate on the characters , strong script bound story , CB2 can face any challenge...
laxmis thumbnail
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Posted: 14 years ago
#17

Thank you for the article

Edited by laxmis - 14 years ago
sigrid thumbnail
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Posted: 14 years ago
#18
Thanks..
Looks like zee will go to any lengths...good for CB2 and Avina.😉
zorinatm thumbnail
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Posted: 14 years ago
#19
very beautiful article, thanks for sharing

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