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AHMEDABAD: Stars of popular serials 'Tarak Mehta Ka Ulta Chashma', penned by noted Gujarati author Tarak Mehta, and 'Krishnaben Khakhrawala' whose protagonist is a Gujarati woman, will bat for the second phase of the census exercise to be undertaken from February 9. A 45-second quickie featuring stars of these two serials has been shot. This will be telecast before the beginning of movies in all theatres in the state and union territories of Diu, Daman and Dadra Nagar Haveli from February 1.
"Since these two serials are hugely popular not just in Gujarat but all over the country, we decided to use these stars in the awareness campaign. This 45-second promotional clip aims to creating awareness amongst the masses about the significance of the census operations, second phase of which will be held from February 9 to 28," said director of census in the state Manish Bharadwaj.
He said that hoardings using these stars would also be put up to ensure that maximum people who have no participated in the census exercise should get their forms filled.
SOURCE: http://timesofindia.indiatimes.com/city/ahmedabad/TV-stars-to-promote-census-exercise/articleshow/7375265.cms
"Since these two serials are hugely popular not just in Gujarat but all over the country, we decided to use these stars in the awareness campaign. This 45-second promotional clip aims to creating awareness amongst the masses about the significance of the census operations, second phase of which will be held from February 9 to 28," said director of census in the state Manish Bharadwaj.
He said that hoardings using these stars would also be put up to ensure that maximum people who have no participated in the census exercise should get their forms filled.
SOURCE: http://timesofindia.indiatimes.com/city/ahmedabad/TV-stars-to-promote-census-exercise/articleshow/7375265.cms
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