Who made how much this awards season?
The Bollywood awards season that kicks off in early January and continues till mid-February each year is a very rewarding time, especially for the Bollywood top brass.
A top actress casually remarked, "There is huge excitement if you have a nomination. But even otherwise it is a paying time because you can earn mega-bucks on your performances at the various award nights."
Actually that is when TOI stopped to ponder and discovered that Shah Rukh Khan, Katrina Kaif, Priyanka Chopra, Aishwarya Rai Bachchan, Salman Khan, Kareena Kapoor and Anushka Sharma were the superstars most-in-demand this award season.
Ranbir Kapoor, Ranveer Singh, Imran Khan and Sonakshi Sinha were also approached by organisers to display their fresh stage magic. However, these youngsters were passed up for the bigger names at some award shows because of the lack of availability of dates or budget constraints.
One of the organisers says, "Every institution that hosts awards wanted SRK to perform. He was the most handsomely paid actor in 2011. SRK's energy on stage is unmatchable. Salman was also a rage because of the Dabangg factor."
While the men still called the shots as far as payments and conditions go, Katrina's Sheila Ki Jaawani was the toast of the season. Every channel that was the co-sponsor at the various awards functions was keen to have Kat seducing their viewers with Sheila.
Priyanka who is publicising her forthcoming release and has become an expert at doing multiple characters was either an emcee or a performer. Aishwarya, who gets paid the maximum amount amongst the heroines to perform her regular medley of songs, was also in demand because she had five releases in 2010.
Kareena who is basking in the Golmaal-3 glory and has the best projects this year is also a hot favourite.
A trade source says, "One of the reasons why actors prefer not to travel for film shootings in the months of Jan-Feb is because they know there is a lot of money to be made dancing at the award nights."
Star prices per performance
SRK, Salman - Rs 2-2.5 cr
Ranbir Kapoor - Rs 1 cr
Aishwarya, Imran, Katrina, Priyanka, Kareena - Rs 50-70 lakhs
Sonakshi, Ranveer - Rs 15-25 lakhs
(Prices are approximations because stars do favour certain organisers/organisations)
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