Saurabh Tewari, Programming Head imagine tells us how the channel functions in an exclusive free wheeling chat to HT city
Q. What is the USP of your American franchisee Turner tv?
A.we believe the customer is always right the viewer is king....in the US Mr. Ted Turner himself takes feedback from a live audience for our American productions
Q. We hear some channels believe its better to pull of a show when viewers still ask why than when they ask why not?
A. what? who says this? at imagine we believe its the viewers show not ours! remember we brought back KMH on viewer demand after the previous owners pulled it off! what further proof is required that we are a totally viewer friendly channel?? how can a channel decide what is to be on air and what is to be off? the viewers will decide it naturally...their wish is our command.
Q. how do u get viewer feedback?
A.we have a special team which closely monitors our various sites reads each comment annd then we get back to our cv team and the concerned PH and changes are run in of course as the viewers wish always
Q.how long does this process take?
A.it can take a week or more to bring in a desired track, viewers in their enthusiasm expect their wish fulfilled next day(laughs) thats not feasible..
Q, so whats interesting on imagine?
A.we have a great line up of shows BAVD, GKD, BANDINI, KMH2, AARAKSHAN and RAKTSAMBANDH keep watching imagine
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