The opening of any movie depends on
Genre
Trailer
Songs
If the trailer and songs are well recieved the movie gets very good start. There is a reason why our movies have songs. For ages it's been there for promotional purpose. In older days it was through loudpeakers and radios.
There had been dearth of romantic movies with young 20 year old leads with urban background, no small towns/no rural areas/no north and south lingo vingo with original good songs for many years which appeals to the youth.The last movie which had it was Aashiqui 2.
The north centers like brooding romantic hero more in such genre. The trailer showcased angst,aggression from the hero. Shahid's biggest opening was Kabir Singh and the very same centers showed better numbers than others. Bekhayali was a chartbuster.
Saiyaara had all those elements mentioned above.Mohit Suri is known for hit music.The movie seemed like a sequel to Aashiqui.The timing of it's release was right.
It seemed like audience wanted love story with fresh faces.
No interviews and no promotional appearances from the leads helped in keeping the mystery around them. It was like if the audience were curious about the leads after liking the promotional content (trailer,songs) then they have to visit theatres.To add to that YRF did their bit of 50% discount rates on ticket prices on opening day.
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