Hypersexualising actresses in ads

What's with hypersexualising actresses in ads in last couple of years? Like ads for paints or tiles and Kareena or Katrina type actors kissing walls or tiles or actress lying on tiled floor or rubbing, hugging floor as if it is something else..?

Or that Mango drink ad where drink droplets fall on Katrina's lips or ads for biscuits and chocolates where heroine seductively bites a chocolate or cookie as if it is something else and closes her eyes and goes mmmm as if it it something else.

Why such hypersexualising women and treating walls, floors, tiles and even biscuits or a mango drink as something sexual and seductive?

This is nothing new. The area of marketing has long employed it.

This was less in Indian ads till 2008 or so. It has increased mostly in recent years. WTF is kissing walls in ad on paint or tiles?

Hasn't it phased out? But again I do my best to avoid ads anymore 😆

They are accomodating paintosexuals and tileosexuals. What you got against them bruh

Originally posted by: atominis

What's with hypersexualising actresses in ads in last couple of years? Like ads for paints or tiles and Kareena or Katrina type actors kissing walls or tiles or actress lying on tiled floor or rubbing, hugging floor as if it is something else..?

Or that Mango drink ad where drink droplets fall on Katrina's lips or ads for biscuits and chocolates where heroine seductively bites a chocolate or cookie as if it is something else and closes her eyes and goes mmmm as if it it something else.

Why such hypersexualising women and treating walls, floors, tiles and even biscuits or a mango drink as something sexual and seductive?

West ki copy kay chakkar may bollywood bohut badaa WANNABEE and DESPERATE bann gaya hai

buss yehi kahani hai humaray inferiority complex may soaked south Asia ki, be it India or pak

As for my perspective as a consumer for eg. I didn't liked the taste of Slice when it came to mango drinks (liked Frooti always) . And can't say for others but tbh , such gimmicks never helped in its sale to me either like not even once I have bought Slice in life as far as my memory goes as its obvious there will be no freebie Katrina to recreate such stints (lets consider this wild contention of them - go recreate with your partner and relish , then also I am going for Frooti)

In another words , same qs.

There is an ad nowadays where Bebo is kissing a wall and I wonder WTF is there to kiss in a wall?

What do makers want to convey? That the paint or tile or distemper will make walls so smooth or sexy that Kareena types will also kiss those walls?

No. Kareena is kissing a wall in a latest ad.

https://youtu.be/z3NbT6knhx4

I hardly see any ads now, but I remember when Katrina’s Slice ad was fairly popular, people used to comment at that time that it looked more of a Kamasutra ad 😆