Posted:
IPL beats household bahus
Monday April 28 2008 14:55 IST
Nidhi R Daiya
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Tulsi, Parvati, Saloni, Gouri, the favorite bahus of every household in India are not happy. In fact smiles are on the faces of M S Dhoni,Yuvraj and Ganguly. They are the new heartthrobs of the millions of the audience who are hooked to the cable television.
As Bollywood coming hand in hand with cricket it's sure to grab more attention. The Target Rating Points (TRP) of IPL is much higher than the daily soaps.
TRP for popular operas like Kyuki Saas Bhi Kabhi Bahu Thi have fallen down from 15.15 % to 11.23% while for Kahaani Ghar Ghar Ki the ratings have dropped from 13.72% to 9.55% in the last one week. And for Kolangal and Simran Thirai it has gone down while Saat Phere, shows a rating of 4.6%.
While other channels are struggling to retain the viewers, IPL moves up to 7.3%,which is a dream figure for any daily soap. "There is always a small quarrel about what to watch as IPL matches have taken the place of our regular serial" justifies Indu.
Recent surveys done by the BCCI have indicated a 70% increase in TRP ratings for cricket match after India's victory in the T-20 World Cup. "It seems to be a strong competitor for all the soap operas," said Viraj a student.
Days are not far away for housewives to cheer for the cricketers than shed their tears for the bahus.
http://www.newindpress.com/NewsItems.asp?ID=IEN2008042804341 5&Page=N&Title=IPL+2008&Topic=-528
Monday April 28 2008 14:55 IST
Nidhi R Daiya
click here
Tulsi, Parvati, Saloni, Gouri, the favorite bahus of every household in India are not happy. In fact smiles are on the faces of M S Dhoni,Yuvraj and Ganguly. They are the new heartthrobs of the millions of the audience who are hooked to the cable television.
As Bollywood coming hand in hand with cricket it's sure to grab more attention. The Target Rating Points (TRP) of IPL is much higher than the daily soaps.
TRP for popular operas like Kyuki Saas Bhi Kabhi Bahu Thi have fallen down from 15.15 % to 11.23% while for Kahaani Ghar Ghar Ki the ratings have dropped from 13.72% to 9.55% in the last one week. And for Kolangal and Simran Thirai it has gone down while Saat Phere, shows a rating of 4.6%.
While other channels are struggling to retain the viewers, IPL moves up to 7.3%,which is a dream figure for any daily soap. "There is always a small quarrel about what to watch as IPL matches have taken the place of our regular serial" justifies Indu.
Recent surveys done by the BCCI have indicated a 70% increase in TRP ratings for cricket match after India's victory in the T-20 World Cup. "It seems to be a strong competitor for all the soap operas," said Viraj a student.
Days are not far away for housewives to cheer for the cricketers than shed their tears for the bahus.
http://www.newindpress.com/NewsItems.asp?ID=IEN2008042804341 5&Page=N&Title=IPL+2008&Topic=-528
Anupamaa
CID
