Tenet - The Verdict
Monday 14 September 2020 11.30 ISTBox Office India Trade Network
Tenet was released at the end of the August and has been in theatres for over two weeks and has collected around $207m across the globe and for the film this is not actually a good number but the verdict here cannot really come from the number due to the circumstances.
The fact remains it has done as well as the Covid19 impact has allowed it to. The better performances for the film have come where the virus has allowed it to. The big nations in Europe like UK, Germany and France have had good numbers but Covid19 cases saw big rises last week and that has seen larger falls in the third weekend (not in whole numbers but weekend to weekend as first weekend was extended). There have been regional lockdows but more than it the rise in numbers its public mentality and less people go out. It will probably be tough in Europe now as cases rises. Some Far East countries have also done well.
The disappointment is the home market with collections still short of $30 million. There are many major cities where cinemas ae not open like New York, LA, Miami, Seattle and many others. Still the bigger reason for low collections is that the virus is not in control in USA like it was in Europe a few weeks back. There are still around 50k infections daily in the states and this number has to come down for more people to come back to the cinemas.
The final worldwide number may go to the $250 million mark depending on how USA holds and how the rising cases hit European markets and the film should open up in some other markets also in time. Considering the situation this is a good result though obviously the film needed more to cover its costs but that was always going to be a tough task unless China took to it in a big way.
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