John Abraham Exposes Box Office Politics

This an older interview but so such validity in his words! This makes so much sense! Superstars BUBBLE BURSTED

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John Abraham feels that claiming a film is a success if it makes Rs. 100 cr in its first three days is totally wrong. If that wasn’t all, the actor also feels that in such cases, the said filmmakers have achieved nothing except cheating the audience.

Speaking his heart out in an exclusive interview to Bollywood Hungama, John Abraham revealed his though on the concept of the Rs. 100 crore club and how idiotic it is. “I think the concept of 50 days - 75 days is all over. We need to get that cinema culture back and we need to get people to go and watch movies. And the sad part is the concept of Rs. 100 crores in the first three days of a film's release is the biggest misconception. With these numbers being run telling people that such bad films do Rs 100 cr because they release either in a PVR Juhu or a PVR Saket, where the ticket prices are sometimes Rs. 5000 is simply wrong.”

“People come in and watch the film, but what happens to that same film on a Monday? The film crashes, and the audience feels cheated, but the producer has a success party, when in reality nothing is really successful. The producer has actually cheated his audience, he has cheated the audience and he is pleasing his actor saying that, ‘I have made sure you have done it’. But really everyone has failed.”

Finally in conclusion, offering a solution on how to evaluate a film, John said, “I would say change the concept of looking at the success of a film. Don’t look at the first three days, instead look at the run of a film and look at the credibility of the film, which is more important.”

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Kehna kya chate hai bhai

If film crashes on Monday how is that cheating audience?

It does make sense.... A long running film spells more success then a film crashing on the first Monday....

With the lack of movie theatres in this country, single screens shutting down and each industry churning out movies like vendors sell vegetables in the market there is no way the culture of 50 days and 75 days can take place in present time. Certainly not for the majority of the films. So they will have to rely on earning money asap before other movies release and take their screens.Without adequate amount of theatres, nothing will work.

The herd will rush in..that's expected. Can we expect the herd to evolve ever?...now that is the real question. Or do the smart ones just change the programming?

I say more power to the producers....(they say there's a sucker born every minute...)and a producer is after all a businessman..and its a kind of branding exercise too where you pay 10 times the cost for the label or whatever