I think the problem is not with the creativity or the writing. We all agree that when a show start......first 50 episodes r always super and u feel that yes ... This show is something different.
The problem starts post that. As the shows r all daily , they have time constraints to write an episode then shoot it....edit it ...dubbing and then telecast. Amidst all this the writing and creativity gets hampered. They dont hv much time to think what nonsense they r showing it to us. They just want to telecast on time. And we as an audience knowing the crap...cribs and cribs but still watch and give them trps.
Around 25 years ago ....there were only 3 to 4 channels. And we had abundant shows. So all the shows used to b weeklies. I remember some superb shows which gave us gud content till a long long time. We used to wait eagerly for a week to pass to watch our show.