Posted:
MUMBAI: Viacom18-owned Hindi GEC Colors
has acquired the broadcast rights of Times
Group-owned Worldwide Media's flagship
awards property Filmfare Awards.
The deal marks the end of a 17-year-old
partnership between Filmfare Awards and
Sony Entertainment Television (SET), which
has been televising the event since 2000.
Filmfare Awards 2018, which is also the
63rd edition of the property, will be held on
20 January 2018 at DOME@NSCI SVP
Stadium. The event will be telecast
exclusively on Colors in the New Year.
The extravaganza is all set to deliver yet
another memorable night of entertainment
with the king of hearts Shah Rukh Khan
hosting the event.
Commenting on the latest acquisition,
Viacom18 COO Raj Nayak said, "What a
happy ending to 2017 as we welcome the
iconic black lady into the Colors family. The
black lady is perhaps the most recognizable
award in the country and we are proud to
enhance its glory by putting it on India's
fastest growing entertainment Channel,
Colors. The rich history of Filmfare makes it
the most sought-after awards in the
entertainment industry; the addition of
which to our bouquet of offerings will make
our channel the Mecca of entertainment for
the viewers.
Worldwide Media CEO Deepak Lamba said,
"We are happy to announce the latest
edition of 63rd Jio Filmfare Awards 2018.
Last year, Filmfare took few big steps in
strengthening its foothold and expand its
reach on the digital platform with strategic
associations with Facebook, Twitter etc. This
year as well, we aim to set a new
benchmark by reaching out to our patrons
using television as well as digital platforms.
We are also delighted to announce Colors as
our exclusive television partners. We
promise to continue to offer the best in
entertainment awards and bring
Bollywood's biggest stars under one roof
for the celebration of the best of Hindi
cinema in the year gone by. Considering the
response and admiration received for
Filmfare Short Films Awards, we are excited
to announce its return this year.
Shah Rukh Khan said, "I thank Filmfare and
Jitesh for having me here and otherwise
too. When I was growing up in Delhi, I used
to watch Filmfare in bits and pieces on
Doordarshan and since then I had this
desire of being at a place where people
shower me with love. The feeling of
watching the stars receive the Black Lady
was overwhelming and enticing and I
hoped to be there someday. As the years
have gone by my desire has still remained
the same. I have always been associated
with Filmfare in some way or the other and
there is no reason to not be on Filmfare.
Taking forward the legacy of honouring the
best of talent, Filmfare is back with the Jio
Filmfare Short Film Awards 2018. After the
phenomenal success of the first edition,
Filmfare is all set to honour upcoming talent
with the coveted lady on the same evening
as part of the main ceremony.
http://www.televisionpost.com/television/filmfare-awards-broadcast-rights-switches-from-set-to-colors/.
has acquired the broadcast rights of Times
Group-owned Worldwide Media's flagship
awards property Filmfare Awards.
The deal marks the end of a 17-year-old
partnership between Filmfare Awards and
Sony Entertainment Television (SET), which
has been televising the event since 2000.
Filmfare Awards 2018, which is also the
63rd edition of the property, will be held on
20 January 2018 at DOME@NSCI SVP
Stadium. The event will be telecast
exclusively on Colors in the New Year.
The extravaganza is all set to deliver yet
another memorable night of entertainment
with the king of hearts Shah Rukh Khan
hosting the event.
Commenting on the latest acquisition,
Viacom18 COO Raj Nayak said, "What a
happy ending to 2017 as we welcome the
iconic black lady into the Colors family. The
black lady is perhaps the most recognizable
award in the country and we are proud to
enhance its glory by putting it on India's
fastest growing entertainment Channel,
Colors. The rich history of Filmfare makes it
the most sought-after awards in the
entertainment industry; the addition of
which to our bouquet of offerings will make
our channel the Mecca of entertainment for
the viewers.
Worldwide Media CEO Deepak Lamba said,
"We are happy to announce the latest
edition of 63rd Jio Filmfare Awards 2018.
Last year, Filmfare took few big steps in
strengthening its foothold and expand its
reach on the digital platform with strategic
associations with Facebook, Twitter etc. This
year as well, we aim to set a new
benchmark by reaching out to our patrons
using television as well as digital platforms.
We are also delighted to announce Colors as
our exclusive television partners. We
promise to continue to offer the best in
entertainment awards and bring
Bollywood's biggest stars under one roof
for the celebration of the best of Hindi
cinema in the year gone by. Considering the
response and admiration received for
Filmfare Short Films Awards, we are excited
to announce its return this year.
Shah Rukh Khan said, "I thank Filmfare and
Jitesh for having me here and otherwise
too. When I was growing up in Delhi, I used
to watch Filmfare in bits and pieces on
Doordarshan and since then I had this
desire of being at a place where people
shower me with love. The feeling of
watching the stars receive the Black Lady
was overwhelming and enticing and I
hoped to be there someday. As the years
have gone by my desire has still remained
the same. I have always been associated
with Filmfare in some way or the other and
there is no reason to not be on Filmfare.
Taking forward the legacy of honouring the
best of talent, Filmfare is back with the Jio
Filmfare Short Film Awards 2018. After the
phenomenal success of the first edition,
Filmfare is all set to honour upcoming talent
with the coveted lady on the same evening
as part of the main ceremony.
http://www.televisionpost.com/television/filmfare-awards-broadcast-rights-switches-from-set-to-colors/.
Kumkum Bhagya
Hollywood
Anupamaa
Health and Fitness
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