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For instance, Sinha's community is "more fashion conscious" or "they are interested in fashion or lifestyle related brands," said Gauri. In recent times, Sinha, who charges Rs 4-5 lakh per tweet, has tied up with Asus India, television show Indian Idol Junior and an extensive list of fashion designers.
"These days more than half of celebrity tweets are sponsored and the growth rate of celebrity tweets in India is more than 50%," said a senior executive at a celebrity management company.
"These days more than half of celebrity tweets are sponsored and the growth rate of celebrity tweets in India is more than 50%," said a senior executive at a celebrity management company.
Even the top stars are signing up for Twitter deals with some celebrities such as Priyanka Chopra and Shahid Kapoor charging Rs 10-12 lakh per message. "But following the recent controversy around Maggi, A listers have become cautious. For instance, Priyanka Chopra won't tweet about a product unless she has used it herself or is convinced about it, no matter how much the brand pays her," said a senior media agency executive.
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