What do they do at cannes festival apart from posing ?

Why is Cannes so important?

Cannes is widely considered the most prestigious film festival in the world, mainly because of its exclusivity and long history of premiering some of the greatest films of all time. The festival has launched the careers of many prominent filmmakers, like Quentin Tarantino and Steven Soderbergh.

Cannes carefully cultivates its image by programming a limited number of films; by giving awards selected by juries that are stacked with well-known filmmakers, actors, and composers from around the world; and by maintaining the largest film market in the world.

Winning a prize at Cannes doesn't guarantee commercial or critical success. (Did you see the 2015 Palme d'Or winner, Dheepan? Exactly.) And yet it's undoubtedly a big deal " it can launch a career " and it guarantees the director's place in film history. It can also propel a film toward success during awards season, months later; The Artist, for instance, premiered at Cannes in 2011, where star Jean Dujardin won the Best Actor award. It went on to win five Oscars, including Best Picture " the first French film ever to win that prize.

But Cannes's importance extends beyond awards recognition; it also affects which films make it in front of audiences at all. One of the most important events for most Cannes attendees is the March du Film, which is the world's busiest movie market. "Specialty distributors" " that is, movie distributors that specialize in finding ways to get audiences for foreign, arthouse, and other niche films " often make their most important deals of the year at the festival. Filmmakers who hope to find funding and distribution for their films spend their days at Cannes networking with financiers, distributors, and publicists from all over the world.

Just attending the March doesn't guarantee anything for those filmmakers, though " plenty of people leave disappointed. (Steve Bannon and Duck Dynasty's Phil Robertson were among them last year.) But the chance of distribution draws a huge crowd to Cannes, nonetheless.