Originally posted by: YeHoKyaRahaHai
^ I agree, Ruzie...Digital is the next big thing. That is why Amazon Prime, Hotstar, Netflix are fighting for a share of the viewership in India and are coming up with premium content.Even Ekta has come up with that new app of hers.
But still, Internet penetration in India is still an ongoing project and much more needs to be done...esp. Internet speeds are nothing to write home about. It is work in progress. So for now, Barc/conventional TV viewership takes precedence over digital.
amru 🤗, i agree with your comment on internet penetration but my issue is with the way she just brushed it under the carpet! she clearly know her shows lack storyline after a while, people like us who are attracted to the couple's chemistry watch it! digital is not imp - ok gul then why does star have hotstar - what charity are they doing by uploading their own shows at 6pm ist a few hours before the telecast?????😕 clearly they are making money out of it, from premium memberships, advertisements and what not - she needs to stop covering her shoddy writing with trp excuse is my point
also who is she making the content for? there is a clear divide in indian audience - educated urban population likes something whereas rural population which is more of a contributor to trp likes something totally different. so does she even know who she is targeting - confused soul much! in all honesty, no one i know - whether my family or friends who live in india watch any indian shows - regressive and OTT and honestly seen as below their standards by my cousins - a very punjabi thing to do to be pretentious like that😉 (if i tell them ever i sit and watch this show, they will mock me for life 😆 - only my second indian show and probably last one too, so i get it the urban audiences is more into american shows -at least thats all my family watches)
1) she clearly doesnt know who she is targeting
2) her characters keep doing flip flop - case in point anika acting like a complete jerk in today's epi at the drop of a hat
3) her writers keep fighting people who give any iota of criticism on Internet and digital audience is not imp
4) her actors keep uploading stuff on internet like there is no tomorrow - i am sure no one in the villages sit and read or watch those! so in my opinion a lot of her points are mute and just a cover up
watch ekta's interview with rajeev masand! she clearly explains why nagin works, how it is ott and she knows it but there are people watching it so she makes it. she herself will never watch a show like that😆 and everyone from a driver to a businessman is her audience. she makes sense, and is a smart business woman + doesnt hide behind a lie to cover her weaknesses. on the other hand, all i have seen gul do is give an excuse after another in her interviews, kick people out unceremoniously, do grand entries for un-required characters when she couldn't even handle the original cast properly! in my opinion, she just wants to make money and lacks passion to actually do the work and that shows in her work itself- especially the way she treats her actors. she wants to do it but doesn't make the effort and then gives random nonsense as an explanation in her interviews 😆 - she really defines what living in your own bubble is to me!
also heard that they had money issues, all i have to say is i am not surprised! half baked attempts only take u so far no matter what ur profession is!
pheww this was long but i have issues with people who are unprofessional - imagine if people were just told out of the blue by the way today is your last day at work - tata tata bye bye - imagine the number of law suits that will crop up! u cant treat ur employees like shit and cover it up - thats all
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