No harm in doing fairness cream ads if they are not offensive: Yami

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Posted: 8 years ago
#1

No harm in doing fairness cream ads if they are not offensive: Yami Gautam

Actor Abhay Deol had recently slammed Bollywood celebrities like Shah Rukh Khan, Deepika Padukone, Sonam Kapoor, Shahid Kapoor and John Abraham for featuring in campaigns on fairness creams.

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Yami Gautam and Amitabh Bachchan on a poster of Ram Gopal Varma's Sarkar 3.

Updated: Apr 29, 2017 23:05 IST

By Press Trust of India, Mumbai

Yami Gautam, who is the face of a fairness cream brand, says there is no harm in endorsing such products as long as they are not hurting sentiments.

Actor Abhay Deol had recently slammed Bollywood celebrities like Shah Rukh Khan, Deepika Padukone, Sonam Kapoor, Shahid Kapoor and John Abraham for featuring in campaigns on fairness creams.

But Yami says she will not choose her endorsements on the basis of someone else's ideology. "When we talk about individuality and choice, it's my life, my decisions... why question my credibility? I am a self-made girl. I will not run my career on somebody else's decision or ideology. I have my own mind," said Yami.

"The brand has the right to advertise a product but you cannot show that not being fair is an upsetting thing. You can advertise your brand but showing that not being fair is something to be upset and sad about is not correct," she said.

Meanwhile, Yami rubbished reports that her co-star Hrithik Roshan was upset with her for turning up late for a meet and greet event of Kaabil. "It is absolutely rubbish. I had a prior commitment and the team was very much aware about it. The event was pre- planned but the date was not finalised. I couldn't back out of the prior commitment, so I left it midway and joined the Kaabil team and again I had to rush back," she says.

"Hrithik was extremely kind to announce that I have arrived. I don't know where it came from. I had immense respect and regard for Hrithik and Rakesh Roshan ji."

Yami will be next seen in Ram Gopal Varma's Sarkar 3, which is set for release on May 12.

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bokul thumbnail
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Posted: 8 years ago
#2
Now people will bash her
Zennia thumbnail
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Posted: 8 years ago
#3
Those ads which equate fair with better job and marriage prospects are regressive af. She does the fair and lovely job sponsor ad where I am guessing being fair is one of the mandates for qualifying applications.
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Posted: 8 years ago
#4

Originally posted by: ZadayKiDaig

Those ads which equate fair with better job and marriage prospects are regressive af. She does the fair and lovely job sponsor ad where I am guessing being fair is one of the mandates for qualifying applications.



What is that?
Tzuyu thumbnail
Posted: 8 years ago
#5
How is it not offensive. I just saw one of Yamis fair and lovely ads and she very clearly promotes light is better.
The commenter above me that stated that she wil most likely be dragged is false. Unless she is on deepika or katrinas level people will go easy on her and even make excuses for it like she needed the money clearly she supports the brand herself to its easy for her to say her skin is considerd light in india she most likely didnt neex to deal with the tauntings many dark skinned people got.

In a interview with hrithik on hungama she said being youreself is the most beautiful yet she advertises lighter is better hypocrite
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Posted: 8 years ago
#6
But all fairness cream ads are offensive. 😳
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Posted: 8 years ago
#7
Is there a responsible way of advertising fairness creams? Um, IDT so. Then what is she on about with the- not offensive. SMH, these fairness/anti-aging creams run on the premise of- hey we know you feel shitty about yourself, so here's this magic cream which will fix all your worries.
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Posted: 8 years ago
#8
Fair n Lovely has hilarious ads. No fairness means no Ladka, no job and also no pyaar from Papa lol. I remember SnG did a video spoof of them. It was hilarious. They were like Madam, senior management ko aap maal nahi lagte so sorry. Yami is very much a part of all this charade, no matter what she says.
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Posted: 8 years ago
#9

Originally posted by: StinsonIsHere

Fair n Lovely has hilarious ads. No fairness means no Ladka, no job and also no pyaar from Papa lol. I remember SnG did a video spoof of them. It was hilarious. They were like Madam, senior management ko aap maal nahi lagte so sorry. Yami is very much a part of all this charade, no matter what she says.

Still is logical ad rather then bumping around on people's chest and asking aapke toothpaste main namak hain.

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Posted: 8 years ago
#10

Originally posted by: Skybully

Still is logical ad rather then bumping around on people's chest and asking aapke toothpaste main namak hain.


How is it logical? Saying someone cannot do their desk job because they are not fair?

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