Blame it all in the channel. Sony has severe marketing issues. They just DONT promote their shows and don't even air repeats. In terms of content Sony always comes up with different type of shows but their obesseion for CID n crime patrol get the better of them. Whenever you turn on Sony you would find either of the two airing and trust me that super frustrating!
Colors, SP, Zee air regular repeats, show mahaepisodes and even sometimes air special one hour episodes on Saturdays. But Sony just doesn't do that. I just don't know what's wrong with this channel. They seriously need to review their marketing strategy, only then this sinking ship can be saved!
The 9:30 slot is already famous for shows like YRKKH n swaragini and without promotion , its impossible for PKHJD to get higher ratings.
And honestly, going by the tastes of the audiences in our country, a sane show like this will never garner trps. All they like is kitchen politics, naagins drama and extra marital affairs. A good storyline is probably the last thing they appreciate!