Thing is if you want to make a movie on the lines of a HERO's JOURNEY, either you make it commercially viable or make it intensely art. Madhur failed to do any of those and stuck in the middle.
Kareena was brilliant in the film, but the premise itself was weak and when you have such a weak premise, the screenplay will suffer.
Also, if you notice, movies based on actors/films/filmmaking/film industries don't do that well if there isn't another plot, which is outside the film world. In Heroine, everything was too film-centric. While that wouldn't be a problem IF the story was gripping - in the case of Heroine, the story wasn't. It was the same old rich people, celebrities living fake lives.
Ask yourself: why'd a common audience want to see the despair of an actor? The audience for the movie was already minimal with that premise, and when Madhur botched the screenplay/story, even the niche didn't care.
They should have just gone ahead and made a modern day recreation of Meena Kumari's life, or better - a personal story in a glamour world instead of a glamour story in Bollywood.
Fashion and Heroine were similar movies. I didn't understand why Madhur wanted to recreate Fashion with Heroine. Fashion, in itself, was Average at the BO, but the movie was plotted well. The ending was too idealistic, but it got good reviews because the spine was functional. It wasn't in Heroine.
For a character-centric film as Heroine, Kareena's character was weak and whimsical. Madhur didn't bother to build a strong character. It's a travesty as the movie could have been great if they moulded it into a realistic portrayal of a "heroine."
The starcast itself wasn't good. Even if it's a solo actress project, you have to be able to lure in credible actors/stars in supporting roles. It happens in most film industries worldwide. Instead of Arjun Rampal, if the movie had HR, the tables would have turned.
Nvm, if the story isn't good, the screenplay won't be, and if the screenplay isn't good - the movie's bound to be poor. A missed opportunity.
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