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PK Box Office: Here's why the film should have collected more than it did on Day 1!
PK has collected Rs 26.63 crore on its opening day at the box office, making it the highest non-holiday opening for a film released in 2014. However, the footfalls of PK are significantly lower than Salman Khan's Kick, which released during Ramadan (considered to be a dull period to release films).
A huge percentage of PK's business has come from metro cities and bigger centres. Mass circuits like Rajasthan, C.I, C.P, UP and Gujarat were average, even though there was interest amongst the audience to watch Aamir Khan's latest release. Even the multiplex business in these centres was below-the-mark on Day 1.
So, why are multiplexes at big cities collecting more, while multiplexes in smaller centres are under-performing?
A leading exhibitor, who didn't want to named, said "The problem is with the constantly increasing ticket prices. There can't be 3 hikes every year. We raised the ticket rates for Kick, then during Diwali again the prices were increased for Happy New Year and now the makers of PK were adamant on further increasing ticket prices"
The multiplex is running 15 shows on PK on 3 screens, but the occupancy on Friday was poor at around 30-35%. Today, collections have dipped further. The exhibitor blames the ticket prices for the poor turn-out.
"Cinegoers get disappointed each time they visit our cinema hall to watch a movie and find out that the ticket prices have been increased yet again. The exorbitant ticket rates also kills the repeat audience. People are either happy to wait for the satellite (TV) release or there is always that option of renting a pirated DVD"
"It's high time that the producers, distributors and the film industry as a whole, gets together and sorts out the issue. Delay the satellite release by 6 months at least. Fight against piracy."
"Collections increase with hiked ticket rates, but we are also losing out on occupancy. There is virtually no audience for smaller films because money is exhausted by watching one film in 1 or 2 months. A movie outing for an entire family has become too costly for frequent trips to the theatre"
"If we take a stand against ticket prices, the result might be similar to 'Gaiety Galaxy G7' and 'Maratha Mandir' in Mumbai. When there are just 10-15 movies that succeed every year, we can't afford to miss out on a big film like PK" he concludes.
http://www.indicine.com/movies/bollywood/news/heres-why-pk-should-have-collected-more-than-it-did-on-day-1/
PK has collected Rs 26.63 crore on its opening day at the box office, making it the highest non-holiday opening for a film released in 2014. However, the footfalls of PK are significantly lower than Salman Khan's Kick, which released during Ramadan (considered to be a dull period to release films).
A huge percentage of PK's business has come from metro cities and bigger centres. Mass circuits like Rajasthan, C.I, C.P, UP and Gujarat were average, even though there was interest amongst the audience to watch Aamir Khan's latest release. Even the multiplex business in these centres was below-the-mark on Day 1.
So, why are multiplexes at big cities collecting more, while multiplexes in smaller centres are under-performing?
A leading exhibitor, who didn't want to named, said "The problem is with the constantly increasing ticket prices. There can't be 3 hikes every year. We raised the ticket rates for Kick, then during Diwali again the prices were increased for Happy New Year and now the makers of PK were adamant on further increasing ticket prices"
The multiplex is running 15 shows on PK on 3 screens, but the occupancy on Friday was poor at around 30-35%. Today, collections have dipped further. The exhibitor blames the ticket prices for the poor turn-out.
"Cinegoers get disappointed each time they visit our cinema hall to watch a movie and find out that the ticket prices have been increased yet again. The exorbitant ticket rates also kills the repeat audience. People are either happy to wait for the satellite (TV) release or there is always that option of renting a pirated DVD"
"It's high time that the producers, distributors and the film industry as a whole, gets together and sorts out the issue. Delay the satellite release by 6 months at least. Fight against piracy."
"Collections increase with hiked ticket rates, but we are also losing out on occupancy. There is virtually no audience for smaller films because money is exhausted by watching one film in 1 or 2 months. A movie outing for an entire family has become too costly for frequent trips to the theatre"
"If we take a stand against ticket prices, the result might be similar to 'Gaiety Galaxy G7' and 'Maratha Mandir' in Mumbai. When there are just 10-15 movies that succeed every year, we can't afford to miss out on a big film like PK" he concludes.
http://www.indicine.com/movies/bollywood/news/heres-why-pk-should-have-collected-more-than-it-did-on-day-1/
Anupamaa
19