Happy Ending has had a disastrous fate at the box office. The film grossed just 13 crore nett over the first weekend. The low collections outside the metros are no surprise but the premium multiplexes in places like Mumbai city, Delhi city and Bangalore atleast should have shown good growth from Friday afternoon.
These theatres are up compared to how they started but the growth is nominal like it is for a mass film when this is the target audience for the film. A similar film Finding Fanny also faced rejection like this but that rejection came on Monday, here Friday evening sealed the fate of the film.
The last major release which was a disaster like this was Gori Tere Pyaar Main and coincidently it was releases in the same week last year. That film grossed 14 crore nett and although Happy Ending will beat that its no consolation as the costs involved are also higher.
Anupamaa
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