SRK doubles up fee for ad after learning Salman was the first choice
TNN | May 21, 2014, 03.59 PM ISTThe buzz is, as per the brand's storyboard, they were on a look-out of a renowned personality who has made a name for himself in the industry on their own. The sources close to the brand team claim that Salman's name was always on top-of-their mind. However, SRK was finally approached with the deal.
SRK initially was reluctant to endorse a pan masala brand. Upon realizing their preference for Salman earlier, he immediately agreed to endorse the brand and increased the cost by 100%. He usually charged 10-15 crores for endorsement but for this brand, he is charging 20 crores straight. Seems like, the Khan war has turned out to be en expensive affair for pan masala brand.
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