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Is Himesh Reshammiya worth Rs 5 crores?
06 Apr, 2008 10:06 am ISTlINDIATIMES MOVIES
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Today, not just every top grade established actor in Bollywood is commanding in crores, also the relatively new ones are in the league. According to a recent buzz Himesh Reshmmiya who is just one film old as an actor has hiked his fees from Rs 1.5 crores to 5 crores. Though he has been in the industry since a long time, as an actor he has just been launched with only one film to his credit, and for a newcomer this figure is extremely high. The question arising is that does Himesh have a 5-crore market value?
To trail back, Himesh Reshammiya was in the entertainment business ever since the advent of satellite channels in India. Not many might be aware but Himesh started as a television producer financing shows on Zee TV and El TV in the early days. His stint with music started when he composed the title tracks for his TV soaps like Amar Prem and Andaaz.
He soon graduated to films with the kind support of Salman Khan composing for films like Pyaar Kiya To Darna Kya, Hello Brother, Bandhan and Dulhan Hum Le Jayenge . Though he was always there in the rat race, it was Tere Naam that shot him to the top spot. Since then there was no looking back for the composer.
As a music director Himesh emerged at a time when the music industry needed to dance to a new tune. He redefined music in his own unique style by infusing techno music with an Indian touch, which was backed by simple lyrics. Then came Aashiq Banaya Aapne and the entire equation changed.
For the first time the composer took to the mike and churned chartbusting superhits like Aap Ki Kashish and Aashiq Banaya Aapne. Suddenly Himesh was transferred to a higher platform with his new identity. Despite being tagged as a nasal singer, his unusual vocals won him a huge audience. There wasn't a single album composed by Himesh which didn't have him singing as well. The musician acquired a new positioning which only boosted his confidence and fan-following.
Soon he indulged into private music albums on his own brand-value. T-Series imparted a 'face-value' to Himesh, converting all his private album tracks into music videos. From his tunes, to his vocals and now his face, Himesh became popular amongst his audience in an ascending manner in every possible medium. With the success of his music videos, T-Series decided to launch Himesh as an actor in Aap Ka Suroor . This was a big gamble.
But as is known to all by now, Aap Ka Suroor was one of the biggest surprise stories of 2007 and T-Series' gamble paid off. The movie got mixed response from critics but gained a decent audience. His fan-following helped his distributors gain good money. Aap Ka Suroor especially did well in the overseas territory and Himesh became a global phenomena. His musical concerts and world tours had already got him recognition in the international arena and with Aap Ka Suroor he got his standing as an actor too.
As per industry figures, he got Rs 1.5 crores for his act in Aap Ka Suroor. Soon after its success, Himesh was signed for a 3-film deal by T-Series. All the projects were planned from the onset. Currently Himesh is finishing the shoot of Karz remake directed by Satish Kaushik. His other two films include Pooja Bhatt's Kajra Re and John Mathew Matthan's A Love Issshstory . Apart from this 3-film deal, Studio 18 too has signed Himesh for a movie called Mud Mud Ke Na Dekkh Mud Mud Ke . And reportedly Himesh has now hiked his fee from Rs 1.5 crores to Rs 5 crores.
Undoubtedly one can say that over the period Himesh's market value has only ascended. On whether his remuneration is justified, Trade Analyst Atul Mohan says "It's not very high. One forgets that his remuneration also includes the music of the film. As a composer he commands around Rs 1.5 crores just for the tunes and music companies like T-Series are even willing to pay him Rs 2 crores as his music invariably sells. So if we break down the 5 crore remuneration, as an actor he gets around Rs 3 crores. Not bad keeping in mind that you don't get saleable stars at that price. The figure is justifiable considering Himesh is a complete package".
Also Himesh who was overexposed till recently is keeping a low profile now. Someone who composed around 15 albums an year till 2006 has cut down his work on the music front tremendously. Though Himesh was always a musician first, he is concentrating more on acting now. Presently he is only composing for the films that he is acting in. So when his film releases, his music fans will have something to look forward to after a long wait. The curiosity factor could work to his benefit.
To conclude, it can be recalled that Karan Johar had once quoted, "Today's crore is the lakh of 90s". So don't raise your eyebrows if Himesh is asking for Rs 5 crores.
SOURCE:http://movies.indiatimes.com/articleshow/2930007.cms
06 Apr, 2008 10:06 am ISTlINDIATIMES MOVIES
Print Save EMail Add your comments
Today, not just every top grade established actor in Bollywood is commanding in crores, also the relatively new ones are in the league. According to a recent buzz Himesh Reshmmiya who is just one film old as an actor has hiked his fees from Rs 1.5 crores to 5 crores. Though he has been in the industry since a long time, as an actor he has just been launched with only one film to his credit, and for a newcomer this figure is extremely high. The question arising is that does Himesh have a 5-crore market value?
To trail back, Himesh Reshammiya was in the entertainment business ever since the advent of satellite channels in India. Not many might be aware but Himesh started as a television producer financing shows on Zee TV and El TV in the early days. His stint with music started when he composed the title tracks for his TV soaps like Amar Prem and Andaaz.
He soon graduated to films with the kind support of Salman Khan composing for films like Pyaar Kiya To Darna Kya, Hello Brother, Bandhan and Dulhan Hum Le Jayenge . Though he was always there in the rat race, it was Tere Naam that shot him to the top spot. Since then there was no looking back for the composer.
As a music director Himesh emerged at a time when the music industry needed to dance to a new tune. He redefined music in his own unique style by infusing techno music with an Indian touch, which was backed by simple lyrics. Then came Aashiq Banaya Aapne and the entire equation changed.
For the first time the composer took to the mike and churned chartbusting superhits like Aap Ki Kashish and Aashiq Banaya Aapne. Suddenly Himesh was transferred to a higher platform with his new identity. Despite being tagged as a nasal singer, his unusual vocals won him a huge audience. There wasn't a single album composed by Himesh which didn't have him singing as well. The musician acquired a new positioning which only boosted his confidence and fan-following.
Soon he indulged into private music albums on his own brand-value. T-Series imparted a 'face-value' to Himesh, converting all his private album tracks into music videos. From his tunes, to his vocals and now his face, Himesh became popular amongst his audience in an ascending manner in every possible medium. With the success of his music videos, T-Series decided to launch Himesh as an actor in Aap Ka Suroor . This was a big gamble.
But as is known to all by now, Aap Ka Suroor was one of the biggest surprise stories of 2007 and T-Series' gamble paid off. The movie got mixed response from critics but gained a decent audience. His fan-following helped his distributors gain good money. Aap Ka Suroor especially did well in the overseas territory and Himesh became a global phenomena. His musical concerts and world tours had already got him recognition in the international arena and with Aap Ka Suroor he got his standing as an actor too.
As per industry figures, he got Rs 1.5 crores for his act in Aap Ka Suroor. Soon after its success, Himesh was signed for a 3-film deal by T-Series. All the projects were planned from the onset. Currently Himesh is finishing the shoot of Karz remake directed by Satish Kaushik. His other two films include Pooja Bhatt's Kajra Re and John Mathew Matthan's A Love Issshstory . Apart from this 3-film deal, Studio 18 too has signed Himesh for a movie called Mud Mud Ke Na Dekkh Mud Mud Ke . And reportedly Himesh has now hiked his fee from Rs 1.5 crores to Rs 5 crores.
Undoubtedly one can say that over the period Himesh's market value has only ascended. On whether his remuneration is justified, Trade Analyst Atul Mohan says "It's not very high. One forgets that his remuneration also includes the music of the film. As a composer he commands around Rs 1.5 crores just for the tunes and music companies like T-Series are even willing to pay him Rs 2 crores as his music invariably sells. So if we break down the 5 crore remuneration, as an actor he gets around Rs 3 crores. Not bad keeping in mind that you don't get saleable stars at that price. The figure is justifiable considering Himesh is a complete package".
Also Himesh who was overexposed till recently is keeping a low profile now. Someone who composed around 15 albums an year till 2006 has cut down his work on the music front tremendously. Though Himesh was always a musician first, he is concentrating more on acting now. Presently he is only composing for the films that he is acting in. So when his film releases, his music fans will have something to look forward to after a long wait. The curiosity factor could work to his benefit.
To conclude, it can be recalled that Karan Johar had once quoted, "Today's crore is the lakh of 90s". So don't raise your eyebrows if Himesh is asking for Rs 5 crores.
SOURCE:http://movies.indiatimes.com/articleshow/2930007.cms
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