Katha Ankahee - Weekly TRPs - Page 8

Originally posted by: nutmeg7

Increased naaaaa. Yayyyyyy

Let's nachoo💃💃Atleast it increased one bit...

It’s time to party guys !!!!

https://twitter.com/GossipsTv/status/1634081993120968704?s=20

https://twitter.com/GossipsTv/status/1636262866692210688?s=20

Star Plus in recent years wasn't greatly successful with weekend reality shows, barring some above average ones like Dance+. So channel deciding to squeeze more from its daily fiction soaps with all days airing of episodes where it has strong hold plus huge gross viewership over other hindi GEC's, may be a business tactic👍🏼 to compete with other GECs which have more popular, stable for several years various branded weekend reality & game shows. 😳

But then Zee last year, even Colors post big boss this year got into this regime of 7 days episodes telecast of fiction serials, which makes little sense.Let writers, cast & crew get some creative rest.😳

Feel channels should soon end this 'all days episodes telecast'. It has rather depleted quality of all serials, 👎🏼mainly content & performances of regular week days episodes.🤔 Also due to boringly dragging some mishaps/attacks/kidnaps/crimes/joint family/wedding dramas, with NO exciting tracks & plot twists, just to meet 7 days telecast schedule.

Solace is Sony airs only 5 episodes per week of its fiction, may be it loses some TRPs & also gross viewership when other GECs are airing their regular fictions even on weekends,😔 but on weekdays dragging is less in fiction episodes, with better quality. 👍🏼

But problem with Sony is, it has NO repeats of prime time KA kind serials during day times, nor does it air 30 minutes ads free episodes once in a while to sustain viewers attention so that they avoid changing remote during ad breaks.😎 Neither does Sony market 1 hour or 45 minutes maha episodes strategies much like other poplar GECs. Only way is, use Indian Idol kind popular weekend reality shows to promote its weekday fictions more, why can't they send KA leads as guests? helps grab attention where some non fiction viewers can slowly transfer to week days fiction.

Y has it gone down

GossipsTv(GTv)

@GossipsTv

#SuperExclusive#TRP #TRPDay@SonyTV

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12:54 PM · Mar 23, 2023

Good it’s gone up but let’s make it more higher

Every week when BARC releases TRP's, keep seeing some cribbing online in various platforms that KA deserves more, blaming Indian audiences with their selective adjectives 🤔 or urging people to watch KA only on TV at 8,30pm slot, so that TRPs rise.😳

Let's be clear again, millions of Indian house holds watch TV regularly. But you & I watching fiction or non-fiction on TV won't necessarily send data to BARC to increase weekly TRPs,😛 unless your house & my house TV sets are part of few thousands of select BARC sample households across the country, with barometers connected to our TV setboxes.

Now these BARC sample households that provide weekly data are mostly 'families' who might sit together & watch prime time, seems most of these watch mainly few top GECs out of habit or as bonding with family or just as time pass at dinner time, 😎 while some watch fiction for content/story or characters they got used to with some anticipations, while there's another section that simply likes to see high pitched drama be it any serial, very few watch daily fiction for the sake of their favorite or popular actors/actresses.

Post covid lockdown attention spans of most urban/semi urban TV audiences have come down & so are more visual entertainment options available to choose, be it from paid or free TV channels or from free or premium OTT subscriptions or YouTube. But daily serial still works on appointment based viewing of Indian audience across many languages not just Hindi. There's a large section which likes to sit before TV prime times to watch fiction dramas without knowing what's coming up next or predicting what can happen or just evening time pass. Most of us realize more than the story flow its that anticipation, engagement, curiosity or just for fun factors that drives a successful serial to run more than 6 months, if key characters are emotionally connecting, along with some twists shown.

Not every day there's some movement in story, but in a given week how episodes get packaged & promoted with some progress is what kicks interest in regular TV viewers to wait, even for next week episodes. Patience is needed even to watch a finite series on TV.

Guess Sony last few weeks on Fridays started giving precap's of next week with collage of multiple scenes for same reason. Also Ehsan creepiness has been toned down in episodes with Neerja & her sons unconvincing plot going to background, with focus now on main leads.

These measures can help bring some more viewership & also sustain major chunk of existing viewership. KA has got focus now, be it channel or makers won't unnecessarily fast track story. But yeah in character graphs, writing & execution, just hope they won't screw up much to lose viewership going forward.

https://twitter.com/tellyreports/status/1640607777574858753