Originally posted by: LAV2725
I keep saying this, be it here on forum or on SM. 😊
Most Indian general TV viewers, that too current pay TV subscribers DON'T decide/deliberate which hindi fiction soap or GEC they want to watch or not, based on some weekly TRPs list published by BARC after seeing some rise or fall in numbers.
So its better to watch & enjoy whatever we like or we choose to, till a fiction soap is on air by treating it as finite soap, irrespective of which channel it airs.
Happen to read due to 2020/2021 lockdowns & covid impacts BARC couldn't increase sample sizes as planned initially. Guess they wanted to raise upto 2 lakh samples by 2022 for weekly data collection and expand to different regions, but still think its just 55,000 or 65,000+ samples (most of us watching TV from our house, who discuss in online forums are NOT part of these samples).
However even that's smaller for diverse tastes of Indian TV watching population size. BARC process and system of sample selection is still not automatic from what we read, it has manual intervention and thus a selected household signs some agreement with agency may be for 1 or 2 years, and knows in advance that their house setbox has BARC barometer linked for weekly TRP data collection, hence tampering chances are quite open.
Let agencies, advertisers & broadcasters fix this faulty system first. As audience TRPs is not much our botheration. 😛
SonyTV is mostly known as URBAN channel with lesser distribution outreach over SP & Zee, and its also NOT popular for its fiction soaps, above all 8.30 pm for hindi GECs is highly competitive time slot. Let channel promote KA well & use Indian Idol kind popular shows for campaigns.