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For the week ended July 23, it's Zee TV and Sony Entertainment, the third and fourth players in the top GEC bracket, which have witnessed GRP upswings.
While Zee TV at No. 3, has moved 35 points up the ladder to register 220 GRPs, Sony, standing at the fourth position, has added 11 points to its kitty, to end the week with 193 GRPS. Zee's relative share has also moved up from 14.6 per cent to 17 per cent, while Sony's relative share is 14.9 per cent (14.3 per cent in the previous week).
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While for Zee the push has primarily come from the shows Ram Milayi Jodi and Yahan Mein Ghar Ghar Kheli, the Boroplus Gold Awards 2011, aired on Sunday at 8 pm, delivered a TVR of 3.5. The event contributed approximately 23 GRPs to the channel.
Evidently for Sony, the win has come with its latest show, Bade Achche Lagte Hai.
Star Plus, meanwhile, continues to lead the flock with 316 GRPs in its pocket. It has however lost 4 GRPs in Week 30, while its channel share has dropped from 25.3 per cent to 24.3 per cent.
Colors, at No. 2, has witnessed a 4-point drop during the week to close its grade with 267 GRPs. Its relative share has slid to 20.6 per cent from 21.4 per cent that it had registered in Week 29.
Sony's sibling channel SAB TV has lost 9 points during the week to garner 124 GRPs. Its relative share is also down from 10.5 per cent to 9.5 per cent.
At No. 6, Imagine TV is one point up the ladder, to score 66 GRPs. Its relative share is, however, stable at 5.1 per cent. STAR One, with 36 GRPs and a channel share of 2.8 per cent, follows it.
Imaine tv has such low grps...i think even in this week dkdbsk is out of top 100
Originally posted by: vik rocks
Well if DBSK's timing was not at 8 then maybe I would have loved to watch the histo show of Zee but as my preference is mytho over histo my choice is DBSK. I'm not surprised with Sony coming up. Well I think some programs are just too good...the fictional crime thriller CID or Adalat or the non-fictional show Crime Patrol. Even SBS the fictional saas bahu show is good in my POV...though I don't watch the others but the others serials are too popular.
Something is seriously wrong with Imagine. I don't know what actually? Is it the goodwill that it has earned for itself by axing shows on a frequent basis or the goodwill of not promoting it's existing shows properly or the goodwill of ignoring the old ones as new shows come or the goodwill of giving more importance to reality shows which have no reality at all at the cost of it's running serials or the goodwill of changing the time slots of the existing shows just to fit in the so-called reality shows...I don't think even God knows the exact answer😆Well I feel if DBSK gets promoted properly then it will gain some more new audiences. Btw looking at the promos of Rakhi's new show...I feel it's not a family show then what's it doing at a prime time slot. It should get the 11 pm slot just like Rakhi's insaaf😆 Sorry just kidding!😉 Surely the Rakhi fans will come & kill me now😆Imagine hardly promotes even Shani Dev. I hardly see a promo for it. Even CGM which is doing wonders for the channel has started getting less promoted. Previously they were just using the used scenes & giving out promos. Finally with the new promo of the senior CGM, the channel is doing justice towards the show.But what about DBSK? Yes I did catch the new promo during CGM where the audiences are invited for the Haldi ceremony of Krishna-Rukmini... But it's not enough The show needs more promotion & coverage in the media...Imagine are you listening or not!😡
Yup, I agree that Sony in that past too had axed a lot of its shows as they were not doing well but when a show does well Sony doesn't seem to be in a hurry to axe it. CID has been the saving grace for the channel whenever the other shows didn't work. You're right there's a certain freshness in the concept in the fictional shows & don't exactly fall in the saas bahu category just like the shows of its sibling channel SAB can't be called Saas bahu shows.
The shows of Imagine too start with certain freshness in the concept but later on they start following the foot steps of the saas bahu shows which is highly disappointing. When a show is doing well at a particular time, most of the channels hardly change the time slot but Imagine is just too brave & changes the time slot just to squeeze in its new reality show. When Jyoti was another consistent player in the TRP charts, the channel just threw the show at 7:30 pm slot (as a result I had to give it a miss), when RS was doing well at 10 pm, the channel again changed it's time slot to 7 pm (again I couldn't catch it). If the channel changes the time slots of those shows which were not doing well in the TRP charts then I can understand but why even touch the shows that are doing well in terms of TRPs, just for the sake of showing reality shows. Just let them be where they are & if they stop doing well, then change the time slots. Why can't the channel understand that a reality show is not forever, it's just there only for a short period of time whereas a fictional soap, if all things favorable, has the capacity to run for a longer time which is more fruitful for the channel.
I don't mind Imagine axing its shows if it's not doing well for the channel but why to spoil the storyline of stories which are fetching TRPs. Jyoti was brought back to the 8:30 pm slot later on, but the storyline was ruined completely & it was heard that the channel had interfered a lot in the job of CVs, just to bring their new fictional show.
I guess the only good thing about Imagine is that they never thought of axing Shani Dev. But despite being the consistent player for the channel, Imagine doesn't seem to be interested in promoting the show just bcoz it has grown old... Ignoring the old shows for the sake of new shows is not a good thing at all.