MoNayalicious Mania-11 {DDSM Spl} - Page 90

Sony Pal to bring curtains down on existing shows

MUMBAI: The media industry is abuzz with rumours. And the target this time around is Sony Pal, the newly launched channel from the Multi Screen Media (MSM) stable. If rumours are to be believed, the channel, which went on air on 1 September 2014, has already sent notices to producers and actors of the existing shows to wrap up by 13 February.

When quizzed about the rumours, Sony Pal and Sab TV senior EVP and business head Anooj Kapoor told Indiantelevision.com, "We are currently drafting a press release, and the official statement will come in the morning. You will know the exact status then."

As reported earlier by Indiantelevision.com, the channel had said that it would be revamping its content owing to the failure of a few of its shows, which did not connect with its target audience. By the end of December, Sony Pal was airing only four shows, of the nine that it had launched with.

The nine offerings were Simply Baatein produced by GR8 Entertainment and anchored by Raveena Tandon, Dil Hain Chota Sa Choti Si Asha, produced by SOL Productions and hosted by Ragini Khanna and Jay Soni, Shashi Productions' Ek Rishta Aisa Bhi, Miloni Films' Khushiyon Ki Gullakh Aashi, Singhasan Battisi by Creative Eye, Pia Basanti Re by Rashmi Sharma and Pawan Kumar, Tum Sath Ho Jab Apne produced by Sphere Origins, Sister Didi by DJ's Creative Unit and Yeh Dil Sun Raha Hain by Balaji Telefilms.

The channel had slashed its three and a half hours of original content to two hours starting from primetime 7.30 pm to 9.30 pm. The current running shows include Yeh Dil Sun Raha Hain, Singhasan Battisi, Ek Rishta Aisa Bhi and Sister Didi.

A producer on condition of anonymity said, "Yes, the channel is undergoing a revamp and it will be back with new shows, post the Indian Premiere League."

Many in the industry feel that Sony Pal was unable to differentiate its content from the network's flagship channel - Sony Entertainment Television. "The channel could come back with a more segmented content with a hope to catch viewers' attention," added a media planner.

Kapoor, in an earlier interview to this website, had said, "When we went out checking with our core TG (women GEC viewers) to what they found right and not right with the channel in terms of content, the consumers came up with very interesting answers which threw some pointers on what core corrections were required."

"We are soon going to come back in the same slots, which have been shut down with new programmes in terms of dailies and with consumer feedback on-board. Hopefully, this time around we will go to the next level. We are going to come back with exact consumer expectations as they have articulated after viewing the channel," he had said.

Rumours are also rife that post the revamp, Sony Pal could move from being a pay channel to becoming a free to air channel.

Originally posted by: SM_317

woww this is beautifulreally hope we get a monaya int on valentines day..<3miss

them soo much...

Originally posted by: Joseph_A

A Spl. treat for all MoNayaholics on this Valentine Month 😳

...Please sugges any changes if,required. 😳

Originally posted by: Joseph_A

A Spl. treat for all MoNayaholics on this Valentine Month 😳

...Please sugges any changes if,required. 😳

Originally posted by: SwaNia_2

@ red, ditto, Sri. I am also not for Sanaya working with any BW wannabe. These people taste the bitter taste of failures there and return to TV and this, after talking about the medium that gave them the fame in the first place, with a lot of disrespect.

Originally posted by: Joseph_A

He is very nice in any performance oriented scenes. I watched his Kahin Toh Hoga n Left Right Left episodes. Aamir was also a good movie but,he failed to make his place in BW. His come-back on TV is good lesson for other BW wannabe who are not serious abt their Tele fame.

Today,SBB shared same info. in 'Breaking/Shocking News'. Its nice if,show is a limited episodes series (3 mnths) A well written ready script is better then other dragged 1-2 yrs shows. Its good signal for our Indian Dailies.

Originally posted by: Joseph_A

A Spl. treat for all MoNayaholics on this Valentine Month 😳

...Please sugges any changes if,required. 😳

Originally posted by: Joseph_A

A Spl. treat for all MoNayaholics on this Valentine Month 😳

...Please sugges any changes if,required. 😳