I watched the video just now and she said, he liked the natural color of her lip. She is just boasting about her beauty. No need to feel sorry for her. People are just making mountain of a molehill.
The tone Alia used in the video is of order / veiled threat/ command to be followed. If it was about loving natural color then it wouldn't be " Wipe it off" but "dear I love tor natural color of lips so could you please avoid using lipstick when you are with me? This isn't normal. This is controlling and threatening.
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