Originally posted by: Clochette
driven, you as a viewer can make the personal choice which matters for you about the movie having succeeded to enjoy /entertain/move you (I do so, at least).
However - as a product of an industry - a movie has to do well financially to get the production costs back and make a profit to give producers the money for more movies to do.
So, there is art and commerce.
How to measure the success of a movie?
for the art part it's word of mouth, reviews, stars given . for the commercial part it's the money earned
How to compare the success of movies? - the best combination of art & commerce is the number of people that have watched the movie (theatres = footfalls / OTT = number of streamings)
One also talks about the 'revenue' a movie makes...(but that is for the labels of "blockbuster/hit/flop")
Hyping the success of a movie through comparison with other movies is a promotional tactic that not only wants to bring more people to watch it but is also used by fans.
So, yes the box office is the only tool for (an immediate) comparison.
In my opinion, at the end, footfalls are the more honest comparison as the money (gross/nett) depends on the prices/money value. But for the commercial success of the movie, it's the Gross result (the tickets sold) or the Nett result (the sold tickets minus the taxes).
Overseas is measured in gross, India in gross when added to overseas (= worldwide), but in Nett when only BOI.
So, yes, at the moment, Pathaan's boxoffice's revenue is an important tool to underline the movie's success.
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