Originally posted by: insideroutsider
Nahi re, ormax has been an industry standard since so long, around 2008. Maybe the general public got to know about it recently when they started all these celebrity lists to build their digital brand and go mainstream but saare TV channels and films ke saath they have been working for so long along with BARC & TRAI (for TV). Ad rates for all shows on TV are decided based on all these numbers provided by ormax and Barc. Infact ormax ka toh sabse zyada TV channels ke saath tie up hai because of their brand integrity.
Even for films, lagbhag poora Bollywood depends on ormax for their research and statistics- pre shoot script testing, market research of what kind of content indians want to watch, consumer behaviour, testing of music of the film and all of those hifi marketing things for almost 80% big production houses across India. Abhi toh studios have also started taking part in film screenings with ormax before release to test whether the film is working or not. Abhi jab itne saare brands aur pure desh ke production houses/TV channels ko ormax mein itna bharosa hai for authenticity toh main kyun na karoon 😆
But yes woh celebrity listing ka pata nahi since that's not my area of knowledge but otherwise I find them pretty legit.
Waise Jkp is still waiting with tuna as treat- jao jake gunjan dekho 😡😆
Is it trending even today?
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