Is Endorsing Fairness Products Wrong? - Page 3

Some people have said here having a desire to be fair is not wrong. Well I see what you mean. Fair is looked at as beautiful so a lot of people want to be beautiful! But the thing is, why there is a notion that fair is beautiful? That is demeaning to the people who aren’t fair and giving privilege to the ones that are fair. This is what is racism! Or let’s say colorism. Hence it’s wrong for celebs to promote it. A lot of our heroines who were darker by complexion seem to have found a make up or treatment to look fairer! Sad that they think/ they had to do it for betterment of their career.

These ads always used to flaunt the problematic double standards of the society. They are selling the idea that a fair person has things easier. If they didn't sell the creams in such an offensive way, it might not be so bad. They are rubbing in the privileges of being fair and using that as the selling point, so the creams are capitalising on something that is wrong in society instead of taking any social responsibility to condemn or change and not uphold this discriminatory status quo. The ads are sometimes so shamefully open about it too, like they are perpetuating the beliefs that there is something wrong with having dark skin. Plus there are so many of them.

It also looks really fake when you see brown stars who come from brown families like SRK and PC endorsing such ads, why should they wish to be lighter? What can such a cream do for them when they already became successful?

the depiction is wrong. if someone wants to use a fairness product- go ahead but the way advertisement is done is entirely wrong and unacceptable

getting jobs, high goals, boyfriend, confidence- this is nonsense and should be stopped.

These endorsements actually show that a woman's entire personality undergoes a drastic change with the change in skin colour and she immediately lands a job and even attention from the quarters that had previously rejected her. ADs depict that you get things on your platter once you're fair. Seriously!

Such a content fuels the rooted insecurities and makes the target audience feel inferior to cash upon their inferiority complex and negative emotions. This is wrong.

Regarding the choice one exercises over one's own skin tone, perhaps we need to see what fueled the desire to be fair in first place. Still, there's no greater harm if restricted to oneself I think.

Yes it's wrong. Should it even be a question?

It's a product which needs marketing and promotion. Also, sirf wohi log khareedenge jinko istemaal karni hogi.

Why only fairness products, almost all Beauty products feed off on one's insecurities. Walk into w cosmetic store, and the torture begins.

That's how these products sell. Businesses don't care about right/wrong, feelings, or lack thereof.

Originally posted by: tapori

Yes it's wrong. Should it even be a question?

I don’t think it’s wrong. If I went to bleach my skin I have every right to do if. Whitening my skin doesn’t make me racist

Originally posted by: Shaitan-Haiwan

I don’t think it’s wrong. If I went to bleach my skin I have every right to do if. Whitening my skin doesn’t make me racist

I thought we were talking about:

1. Celebrities

2. Endorsing

You're talking of neither.

Also it's about colorism and not racism.

this is called shadism/colorism not racism. two completely different things.