~~Befikre Review & Boxoffice Thread~~ - DT N P 92 - Page 58

Befikre had an average weekend of 34.50 crore nett apprx but the sort of trend such multiplex films need over the weekend was not there. There was growth on Saturday and Sunday but not the sort which would make you confident of a good hold over the weekdays. The weekend should have been around 10% higher from the opening it took. The numbers are fine from a commercial point of view as weekend business is enough to push into plus zone. The problem is the big pre release revenue has come because its an Aditya Chopra film but if the film does not hold and find appreciation then revenues for television, digital etc become hard to recover for whoever paid. The collections are also pretty good genre wise as the only rom-com above it for the weekend is Tanu Weds Manu Returns and that was not the regular rom com as set in real India which gives more commercial value and more relatable characters.

The main issue is the film is directed by Aditya Chopra so expectations are bigger but here the collections are little less than similar types made by Imtiaz Ali (Tamasha) and Zoya Akhtar (Dil Dhadakne Do) who are directors who just have a big name in the media without a track record while Aditya Chopra is a genuine box office director as per track record. Basically when a genuine director is getting numbers similar to media directors with similar films it means the choice of subject has gone wrong somewhere. The weekend business of the film is as follows.

Friday - 10,25,00,000

Saturday 11,50,00,000

Sunday 12,50,00,000 apprx

TOTAL - 34,25,00,000 apprx

The best business for the film has in the Delhi / NCR area and Mumbai city and Pune. Bangalore and Hyderabad were also good but the rest of the country is not really up to the mark.

#Befikre Fri 10.36 cr, Sat 11.60 cr, Sun 12.40 cr. Total: 34.36 cr [2100 screens]. India biz.