Though Sidharth Malhotra is only 6 films old he has forged his own place in Bollywood. His latest release Baar Baar Dekho has under performed at the box office. But the actor is in no way discouraged or daunted.
Q: You and Katrina promoted Baar Baar Dekho with a vengeance. A sense of disappointment at its box office outcome?
Sidharth Malhotra: You definitely question yourself when so much hard work is not rewarded. I heard a very interesting quote on marketing. Marketing is like God. If you believe in it it works for you. Even if you don't believe in it, you still hope it works for me'. Nobody knows why so much marketing is done for our movies.
Q. The fact is, audiences decide the fate of a film on the basis of the first trailer?
I am not in a position as yet where I can decide what works and what doesn't work. I just have to go by the wisdom of those who know better. We are all learning as we go along. It's an ongoing process.
Q. After six films how much of an insider do you feel like in Bollywood?
Sidharth: Well, I'm more comfortable now than I was earlier. But I've always felt welcomed in this film industry. So when you say I feel like an insider', I first need to know what an outsider in this industry feels like. I've never been surrounded by too many people. So in that sense, I've not really sought a wide acceptance. But whomsoever I've met and worked with, they've been very warm. Otherwise I am consumed by my own self.
Q. You mean you enjoy your own company?
Sidharth: Maybe. But I never feel like an outsider with the people I work with. We are all thorough professionals and we are all insiders when working together. But we don't share that kind of bonding which I keep hearing about from Karan Johar in the earlier days when the whole film industry bonded. Woh culture hi badal gaya.
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