Originally posted by: Bazigar
Agree that there is nothing clarity and accountability regarding the foundation. it is mostly used for PR build up may be also in tax exemption etc. Even used during the running duration of movie to promote the same. its a shock proof strategy which immune the brand salman from all those cases , on brand credibility , public perception etc.
Regarding $100 , its your buying price which is their (BH) selling price. The net profit will goes toward charity.
Net profit = sales/revenue -cost - operating expense - interest - tax
suppose in this case 10 dollar is the profit after deduction of cost and operating expenses, then that will goes towards charity .
Its just an interesting business proposition where buyers contribute in being human and all credit usurp by salman, salman as brand , and in movie promotion.
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