Happy new year- Reviews/BO #4 - Page 11

Happy New Year may have slowed down a little but the film is still performing decently in the overseas circuit too. The film has now grossed 300 crores worldwide.

With India Gross total coming to 237 crores and Overseas total of 63 crores, this film has now made a worldwide gross business of 300 crores in 8 Days.

The film has now marched towards the collections of Yeh Jawaani Hai Deewani. This is Shah Rukh's second film to have grossed 300 crores worldwide after Chennai Express.

Bollywood's Top Worldwide Earners

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Rank	Movie Name	Domestic Collections (Nett) in Rs. crores	Domestic Collections (Gross) in Rs. crores	International US Dollar Millions	Dollar Rate During The Respective Year	International Collections in Rs. Crores	Total (Gross) Collection Rs. Crores
1	Dhoom3 (2013)	280.25	372	28 million	61	170	542
2	Chennai Express (2013)	226.70	301	19.30 million	63	121	422
3	3 Idiots (2009)	202.00	269	25 million + 1 million [when released in Japan (June 2013)]	47 & USD 60 (for June 2013)	120 + 6 (after June 2013) = 126	395
4	Kick (2014)	233.00	309.89	11.10 million	61	67.58	377
5	Krrish 3 (2013)	240.50	320	9.00 million	60	54.00	374
6	Bang Bang (2014)	181.03	261	13.11 million	60	79	340
7	Ek Tha Tiger (2012)	198.00	263	10.15 million	56	57.00	320
8	Yeh Jawaani Hain Deewaani (2013)	190.00	253	10.5 million	56	58	311
9	Happy New Year (2014)	164.50	237	10.5 million	60	63	300*
10	Dabangg 2 (2012)	159.00	211	9.75 million	55	54	265
11	Jab Tak Hai Jaan (2012)	121.00	161	14 million	57	80	241

Happy New Year-Movie @HNY

The students are extremely excited and mouth a few @iamsrk dialogues themselves in return!

Happy New Year-Movie @HNY

The students gave their guests a special, royal welcome!

Happy New Year-Movie @HNY

"Don't underestimate the power of a common man!" @iamsrk tells the children of Maharaja Sawai Maan Singh Vidyalaya.

Happy New Year-Movie @HNY

Doesn't the cake look delicious?

Happy New Year-Movie @HNY

Rajasthan Patrika celebrated @iamsrk's birthday in advance, earlier today!

Happy New Year 2nd Saturday (8th Day) Collection Update, Good Jump

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Originally posted by: rima4ever

Happy New Year-Movie @HNY

Doesn't the cake look delicious?

Shah Rukh Khan's Happy New Year pockets Rs 30 crore with more than 20 in-film product placement

Happy New Year also created a record for in-film product placement, earning an estimated Rs 30 crore from more than 20 brands.

NEW DELHI, KOLKATA: Midway through the latest Shah Rukh Khan blockbuster Happy New Year, an emcee in the India leg of a world dance competition calls out to viewers, "Take out your Nokia phone and vote for the participants".

The Diwali release, which set a record for the fastest Rs 100-crore box office collection in the Indian film industry, also created a record for in-film product placement, earning an estimated Rs 30 crore from more than 20 brands, including Lenovo, Nokia, Renault Duster, Tommy Hilfiger, Hitachi, Puma, Microsoft, Baskin Robbins, Marriott, Atlantis,Groupon, Lux Cozy, Videocon and Mad Over Donuts.

The concept of placing brands within a movie has caught on in recent years with many bigbudget movies such as Kick, Singham Returns and Krrish 3 featuring a number of brands.

In terms of earnings from brands, industry sources said Happy New Year has emerged a clear winner by pocketing close toRs 30 crore including cash, kind and also media spends by brands to promote the movie. It has bettered another Shah Rukh KhanstarrerRa.One, which made an estimated Rs 20 crore from this exercise, they said.

An email seeking comments sent to Shah Rukh Khan's Red Chillies Entertainment, which produced Happy New Year, did not elicit any response as of press time on Friday.

"Brands are looking at entertainment as a serious platform to communicate," said Vinit Karnik, national director (sports and live events) at media buying agency GroupM ESP. "However, investments depend on the level of engagement between the brand and the stars of the film," he said. As it becomes a trend, media planners said infilm placement is no longer just about placing a product in a movie, but filmmakers are integrating brands in such a way that they seem to be a part of the storyline.

For instance, Lenovo's HD range of computers and tablets play a key role in Happy New Year. "It offered an immense branding opportunity due to the storyline," said Bhaskar Choudhuri, marketing head at Lenovo India.

Shahrukh Khan Celebrated the Success Of Happy New Year with Jaipurites

Shahrukh Khan visited Jaipur last night , He celebrated the Success of Happy New Year with fans and friends. He also visited Raj Mandir Cinema Hall and watched Happy New Year secretly. Sonu Sood , Vivaan Shah and Farah Khan was also there along with Shahrukh Khan. When reporters asked about Success of Happy New Year Shahrukh Khan said \" Success of Happy New Year is not only mine but the credit goes to all the cast and crew of Happy New Year\\\". Picture Courtesy - Rajasthan Patrika