If anyone has to blame for low performance of Jai Ho, it should be Salman Khan only. He selected Stalin to be remade, while i have seen many saying in forum as Stalin was panned by critics as well as was disaster in South.
He was very much over-confident on himself as fans will float this to BlockBuster level & Salman sold Jai Ho to super HIGH prices for distributors. He knew it was a Message oriented film, hardly has any Dhinka Chika flavor for fans, any romantic angle... so what was he hoping? He disappointed fans when he gave them a film just based on 1 message which was overflow in film.
He should have sold Jai Ho to normal prices, as this kind of films only work if WOM is strong, also he added Action in this film for fans, which was mis-match with the theme of film. Either make Jai Ho full fledge commercial Masala entertainer, or don't project it as Message film.
Even Distributors were Blind when they bought Jai Ho for such high prices, if they would have not blindly put their bet on Salman's Star power, they won't have suffered the losses. But they have earned in 2/3 times more their investment in all Salman's last 5 BB, so 1 low return of Jai Ho won't have affected them, now with KICK all losses of Jai Ho is gained.
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