Controversial Box office collections of krrish 3 - Page 10

Originally posted by: wat_up

But teachers dont change their marks years later once reported !!

Originally posted by: MrsMalhotra

Its obvious that the accurate data is very very tough to measure. More so in a country like India. But atleast for TRPs every channel accepts what TAM gives. We should aim for the same in BO figures too. Atleast every channel doesnt out their own TRP and claim to be no.1.

Major Development

In a major shake-up in the broadcasting industry in June-2013, some of India's biggest television networks have decided to stop using Television Audience Measurement (TAM) Media Research data. While channels have complained against what they see as TAM's unfair trade practices' and flawed methodology' for years, this is the first time broadcasters have decided to boycott the system altogether.

Multi-Screen Media (MSM) " owner of the Sony Network of Channels " the Times Television Network and the New Delhi Television (NDTV) have written to TAM to withdraw from the system. Network 18, which owns CNN-IBN and CNBC among other channels, has a subscription with TAM till December, but has decided in principle' to withdraw and ask TAM to refund their fees. If that does not happen, sources said they would forsake the amount and walk out. Other networks are expected to follow suit soon.

Even as the universe of television households is increasing, TAM data shows decreasing viewership. Broadcasting Industry has objected to this major flaw that shows their own ruin. TAM's panel size of 9000 metres is ridiculous for a country of India's size and heterogeneity. Audiences are growing but TAM shows declining viewers to prevent ad rates from going up. This is because WPP, which owns 50 per cent of TAM, owns 60 per cent of advertising agencies in town. An example of high level inaccuracy is how last week's TAM data had shown CNBC to have a zero rating in Delhi.

Ministry of Information and Broadcasting (I&B) has been pursuing and pressuring the industry to come up with an independent and transparent model of viewership measurement, and said it will welcome any move that reflects viewership truly.

The Indian Broadcasting Foundation (IBF) has been working on creating its own industry measurement body, Broadcasting Audience Research Council (BARC), which will have separate entities installing metres, collecting data and analysing data. Forty eight vendors have expressed interest, and the IBF hopes to have the system up and running by March, 2014. Till then, the industry sources said, broadcasters, who had chosen to unsubscribe from TAM, and advertisers could work out separate indicators to assess a channel's reach and popularity.

Originally posted by: Black_Cat_

its more for your love for SRK, anyone can see that 😆 right now the site is being exposed, I am relieved that many of the blockbusters have been declared 'semi-hits' by BOI which is pretty awful. The one being 'Rangeela' which i still remember was declared a super duper success in 1995 in all tabloids is just declared semi-hit is beyond me. Semi-hit is almost above average and not even a pure success, i love what indicine said to the end that one should stick to one source, its people's own choices what they follow, but now when it has been termed unfair at some...can someone argue over a film's status on BOI, especially the ones who don't follow it. I DOUBT IT

Originally posted by: DJBhaiJaan

Actually there are doubts raised on TAM's work ethics too. I couldn't find the exact article where I read this sometime back, but the following is an excerpt from Wikipedia.

Major Development

In a major shake-up in the broadcasting industry in June-2013, some of India's biggest television networks have decided to stop using Television Audience Measurement (TAM) Media Research data. While channels have complained against what they see as TAM's unfair trade practices' and flawed methodology' for years, this is the first time broadcasters have decided to boycott the system altogether.

Multi-Screen Media (MSM) " owner of the Sony Network of Channels " the Times Television Network and the New Delhi Television (NDTV) have written to TAM to withdraw from the system. Network 18, which owns CNN-IBN and CNBC among other channels, has a subscription with TAM till December, but has decided in principle' to withdraw and ask TAM to refund their fees. If that does not happen, sources said they would forsake the amount and walk out. Other networks are expected to follow suit soon.

Even as the universe of television households is increasing, TAM data shows decreasing viewership. Broadcasting Industry has objected to this major flaw that shows their own ruin. TAM's panel size of 9000 metres is ridiculous for a country of India's size and heterogeneity. Audiences are growing but TAM shows declining viewers to prevent ad rates from going up. This is because WPP, which owns 50 per cent of TAM, owns 60 per cent of advertising agencies in town. An example of high level inaccuracy is how last week's TAM data had shown CNBC to have a zero rating in Delhi.

Ministry of Information and Broadcasting (I&B) has been pursuing and pressuring the industry to come up with an independent and transparent model of viewership measurement, and said it will welcome any move that reflects viewership truly.

The Indian Broadcasting Foundation (IBF) has been working on creating its own industry measurement body, Broadcasting Audience Research Council (BARC), which will have separate entities installing metres, collecting data and analysing data. Forty eight vendors have expressed interest, and the IBF hopes to have the system up and running by March, 2014. Till then, the industry sources said, broadcasters, who had chosen to unsubscribe from TAM, and advertisers could work out separate indicators to assess a channel's reach and popularity.

Originally posted by: blue-ice

Then they are not fair...If they don't have the same criterion for everyone...if they are subjective and not objective ...they are not fair...When it comes to numbers...there shouldn't anything left to imagination or my perception vs. ur perception...because they are dealing with numbers and not poetry...Can there be two perspectives on whether 2+2=4? If not then the numbers and verdict of BOI shouldn't be open to perceptions...If Taran or the PHs are manipulating figures...so is BOI according to its favorites...They are as fair or unfair as anyother source...

Originally posted by: blue-ice

Shreya...that teacher wala example is ridiculous...Do u mean to say that after ten years of doing my MBA...one fine morning a teacher decides that she gave me wrong marks and they take away my MBA degree😆

Originally posted by: MrsMalhotra

Thats because teachers correct papers for 20-60 people. While BO collections are to reported across 5000+ screens across India including remote areas. Figures might change based on updates...also they give an estimation anyways.

Originally posted by: MrsMalhotra

Your love for Urmila surmounts all boundaries. You havent forgotten the BO result of her film which came out decades ago. 😆So if you have love your Urmi darling why cant I love my SRK? You want to doubt BOI...do so! Mainu ki? The truth is you dont have any logical arguments anywhere so start getting personal.

Originally posted by: blue-ice

Shreya...that teacher wala example is ridiculous...Do u mean to say that after ten years of doing my MBA...one fine morning a teacher decides that she gave me wrong marks and they take away my MBA degree😆