Originally posted by: MrsMalhotra
Like TRP agency TAM we need an independent BO agency in India I guess so that the collections and verdicts are transparent.
I don't think that is the solution. In fact the way these trade sites work is similar to TAM. They take a sample size (centers) and then see how the movie is performing there and then interpolate or extrapolate figure based on that.
TRP is another controversial matter. Questions can be raised there too.😃 Nobody does that till now because there is only one dominant rating agency unlike many trade sites.
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