Chennai Express (IV) - Reviews/BO Updates! - Page 6

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• Posted in : Bollywood,Box Office
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• August 12th, 2013.

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After all the euphoria following the release of Chennai Express last weekend, its time for the most dreaded day in movie business – FIRST MONDAY. A day that more often than not decides a films fate the box office. After all, for a film like Chennai Express, Monday would decide if the film has any chance of crossing the magical 202 crore figure set by 3 Idiots way back in 2009.

So, has the film sustained well on the Monday? Good news is, it has. The drops are normal all over. The occupancy for the morning shows was around 30-35%, which is pretty decent for Monday.

All India drop from Friday seems to be around 50-55%, which would mean Monday collections of around 13-14 crore.

Ticket prices are usually slashed during the weekdays, but given the response that Chennai Express has received over the weekend, a few exhibitors have decided not to reduce ticket prices today. Tickets are still selling for weekend rates, or a little cheaper. For example, prices were hiked from Rs 150 to Rs 200 per ticket at a BIG Cinemas multiplex for Chennai Express last weekend. Today, a ticket is being sold for Rs 180, which is slightly lower than the weekend rates, but still higher than what was charged for normal non-holiday releases.