Why did 'Go Goa Gone' fumble?
By Taran Adarsh, May 15, 2013 - 08:26 IST
Most distributors are of the opinion that films targeting the youth, generally, open to good houses. But the low turnout at cineplexes screening GO GOA GONE contradicts this thought. Worse, the business over the weekend or on weekdays never sky-rocketed, despite positive feedback from those who watched it. Isn't it shocking? Right from its title to the novel concept [for the desi audiences], catchy songs and witty one-liners, GO GOA GONE gave an impression that it would open well. At plexes of urban centres mainly. But the hopes came crashing down when the figures started pouring in on Friday morning.
What does one attribute the lukewarm start to? The Adults certification? There are several instances of 'A' certified fares opening well at the ticket window... The alien concept? There are umpteen examples of out of the box themes luring the audience in hordes... Besides, the summer vacations [mid-April to early June] are considered the most conducive period for film business, which means that the release period was also appropriate.
Surprisingly, GO GOA GONE had a tepid start in the international markets as well and you may find this hard to believe, the opening weekend business of GO GOA GONE is lower than that of SHOOTOUT AT WADALA, which is not an Overseas-friendly genre. So where did GO GOA GONE go wrong? Bad luck? Or could there be other reason/s?
The second release, GIPPI, was never expected to set the BO afire and Karan Johar and UTV did the smartest thing by releasing it in limited shows at limited screens [around 300]. Films like GIPPI have their limitations because they are targeted at plexes and select single screens of urban centres specifically, so expecting it to notch double digit numbers on its opening day was ruled out. Of course, the business is steady, albeit on the lower side, but I am sure, the non-theatrical avenues will help its makers reach the safety zone.
However, irrespective of how GIPPI performs eventually, you have to give it to KJo for attempting something beyond the stereotype.
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