Originally posted by: Skepblun
He has media hype from Lagaan-Oscar days I know.
I don't use Dhobi ghat because that was clearly an art film and he had less role in it.
First movie to do 100 he got. The first to do 200 is a result of post-Ghajini hype, Raju Hirani and BIGGEST thing the theme! Other films are acclaimed but their theme is not so universal.
I feel if Salman could do 199 crore with ETT without any brand then it would have been a cakewalk for him to take D3 beyond 200 if he was in it.
3I did 200 due to its theme whereas Salman got ETT to 199 on his own strength alone.
All I am saying is that Aamir doesn't add to Dhoom 3. Dhoom brand adds to Aamir and gives him a much needed fillip.
Media preference couldn't do wonders for Aamir's past films (not talking Ghajini/3I here). Media doesn't take film to 200-250 or makes it work even in China!
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