Kjo disabled ratings for SOTY on YT! - Page 8

KJo's SOTY plan backfires

When Karan Johar unveiled the promos of the Chikni Chameli number from Agneepath on YouTube, the response was phenomenal. There was so much of interest generated in the song, and the film, that people were talking about it for days even before it released. Perhaps KJo hopes that the same strategy would work wonders for his project Student of the Year.

Accordingly, the filmmaker put up the promos and the first look of the movie on various social networking sites giving audiences a chance to review the teasers and then post a comment about whether they "liked" or "disliked" it.
Now, SOTY is KJo's most ambitious film yet and one very close to his heart, and he was fairly confident that the slick, youthful promos would meet with netizens' approval. "He even released the trailer on YouTube, but to his dismay, more of the viewers chose his "dislike" option, rather than the "like". The negative feedback made Dharma Productions hit the panic button," a source from KJo's production house revealed.
Within a week's time, the trailers were pulled off the Internet, our mole tells us: "Creating the wrong kind of publicity for the film is simply not an option. Karan has taken a huge risk by working with complete newcomers in this movie and he can't afford to have it blow up in his face."

Originally posted by: -ksh-

KJo's SOTY plan backfires

When Karan Johar unveiled the promos of the Chikni Chameli number from Agneepath on YouTube, the response was phenomenal. There was so much of interest generated in the song, and the film, that people were talking about it for days even before it released. Perhaps KJo hopes that the same strategy would work wonders for his project Student of the Year.

Accordingly, the filmmaker put up the promos and the first look of the movie on various social networking sites giving audiences a chance to review the teasers and then post a comment about whether they "liked" or "disliked" it.
Now, SOTY is KJo's most ambitious film yet and one very close to his heart, and he was fairly confident that the slick, youthful promos would meet with netizens' approval. "He even released the trailer on YouTube, but to his dismay, more of the viewers chose his "dislike" option, rather than the "like". The negative feedback made Dharma Productions hit the panic button," a source from KJo's production house revealed.
Within a week's time, the trailers were pulled off the Internet, our mole tells us: "Creating the wrong kind of publicity for the film is simply not an option. Karan has taken a huge risk by working with complete newcomers in this movie and he can't afford to have it blow up in his face."

http://www.asianage.com/bollywood/kjo-s-soty-plan-backfires-805

Originally posted by: -ksh-

^^^He is a big time loser Dex and a fraud. Till now it was primarily SRK's starpower(along with the starpowers of other big stars he cast) which helped him create the impression of being one of the best directors in the country. Truly speaking THIS movie is his real test as a director.

Originally posted by: Dexterkichokri.

I agree with you. IMO, he is a horrible director. He keeps making the same kind of films expecting different results. All his films are melodramatic and OTT when you strip the fluff away ...even ones that deal with serious issues like infidelity, autism and racism. His films can be termed guilty pleasures at best, they are no masterpieces as he likes to believe. This film too will totally sink if the negative response is anything to go by. No wonder he is hyperventilating already. 😆