Why Swades Flopped - Gandhi Has Answers!!
Any movie which has a story purely built on changing the social order will not work. Lagaan wasnt about that. May be in a profound way it resonated that, but the movie at face value didnt depict that. Let us see a set of movies which flopped
1. Swades
2. Unnal Mudiyum Thambi - Tamil
3. Drohkaal
4. Ardh Sathya
5. Ayudha Ezhuthu or Yuva
6. Prahaar
7. Nammavar-Tamil
8. Shool
Definitely there will be more movies of such nature. They just wont click.
The movies 1,2,5 and 7 are actual true examples of the genre I am talking about where a set of people (normally with the hero as the leader), try to change the social fabric using legal and developmental methods as compared to fighting and killing.
Indians dont have patience to see such proper means which involve benefits after N years and not the benefits and results are also not shown in the movie. Indians need instant karma. Ends are more important than means. Gandhi Who??
That is why movies like
Indian - Tamil
Mudhalvan - Tamil
Gentleman - Tamil
Ramana - Tamil
will click. As these movies employ shrewd tactical and interesting means to solve the social problem. Normally not viable also.
Are Indians tolerant to preaching? Definitely Yes, but they want Screen preaching followed by immediate action and also the final end result.This wasnt the case in swades, but was in the case of Indian or Ramana. So the difference.
But Gowariker Gave His Disclaimer in the first frame of his film:
"Hesitating to act because the whole vision might not be achieved, or because others do not yet share it, is an attitude that only hinders progress." Mahatma Gandhi
But then our Indian Audience want the whole vision achieved by the end of the movie. So Gowariker, please understand the needs and pulse of the audience before making the next movie. You did that when you made Lagaan, when the movie ended with finality, the match was won. Same is not true here. Mohan coming back is not a big deal, the India hasnt been changed except for the light bulb??
Advice: Indians Need Instant Karma. Beginings arent good enough. Show what happens in the end. If beginning is only shown, the movie puts the burden of ending in real life to the Audience, which the audience feel a big burdern to carry and feel cheated for the money they paid. They dont want to go back with guilt and resposibility but with happiness and relief. Gowariker, why do you burden our audience with action items to do, afterall they come to see a movie and not to do social work. Give them a movie please. We Indians crib like me and dont do, and if some asks us, we shout at them and ask them to shut up. Gowariker, you should have known better! Better luck next time!
For real stuff: Please Read->
http://www.hindu.com/edu/2005/01/03/stories/2005010300301100.htm
http://www.aidindia.org/CMS/index.php?option=com_content&task=view&id=130&Itemid=63
Sakreha., all rights reserved.

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