Single Screens v Multiplexes Admissions
Friday 19th February 2010 16.30 IST
Boxofficeindia.Com Trade Network
The success of a movie is judged by the amount of business it does and in most of the world the collections tell which film has been watched by more people and this determines the success of the film. But in India sadly the actual collections do not tell which film has been watched by more people unless you thoroughly segregate the collections. In India its the admissions rather than collections which tell a more accurate story as collection range is so different between single screens and multiplexes.
An example of this is the first day collections of My Name Is Khan in a big single screen in Uttar Pradesh and a major multiplex in Uttar Pradesh.
My Name Is Khan collected 1,18,961 nett at Heer in Kanpur and the admissions here were 4,195. At Fun in Agra the same film collected 1,32,032 nett and the admissions here were 1,543. This shows that the single screen theatre had nearly three times the attendance but still a lower collection. What must be remembered here is that Fun in Agra has low ticket costs for a multiplex and Heer in Kanpur is one of the better single screens in India. Comparing with an upmarket multiplex then we have PVR Bangalore which had a collection of 5,15,084 nett for My Name Is Khan with admissions of 2,149.
If we compare PVR Bangalore with Heer in Kanpur its more than four times the collection but just half the admissions. This is the biggest indicator that collections do not show how many people are actually watching a particular film in India. It is likely that 5 crore nett business from single screens would give the same amount of admissions as 20 crore nett business from multiplexes.
This is also why that despite much lower collections a film like Tashan is watched by more people than outright multiplex grossers like Taare Zameen Par and Jaane Tu... Ya Jaane Na
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