History of Giving Tuesday
Giving Tuesday was created when two organizations, the 92nd Street Y and the United Nations Foundation came together in 2012, about a month before that year's Thanksgiving. Their intention was to set aside a day that was all about celebrating the generosity of giving, a great American tradition. Many though leaders in the areas of social media, philanthropy and grassroots quickly joined in, and together they created a group of founding partners including United Nations Foundation, Cisco, Mashable, Iraq and Afghanistan Veterans of America (IAVA), Sony, Aldo, Groupon, UNICEF, Google, Skype, Microsoft and Unilever. The first announcement about Giving Tuesday was made through Mashable, a technology website. The first Giving Tuesday was covered extensively by the Washington Post, the Huffington Post, ABC News, Deseret News, and the White House official blog, causing the scheme to gain an enormous amount of popularity in a short period of time. Giving Tuesday is organized and celebrated each year with the simple aim of encouraging individuals, families, schools, businesses, and other organizations to give to the less fortunate. A year later, in 2013, even more organizations joined in, including eBay (which gives a percentage of all its sales proceeds from a week in December to Giving Tuesday) and fashion designer Kevin Cole, who both designed and promoted awareness ID bracelets, giving 100% of the proceeds to Giving Tuesday. Giving Tuesday has been praised by many, including the Chronicle of Philanthropy, a newspaper that covers the nonprofit world, as an antidote to consumer culture and a way for people to give back.