And I still don't get the FAKE online TRPs argument. Is there any tracker that shows online TRPs ARE fake?? Nope, don't think so. There is no standard tracker so the online TRPS we see may be true, may not be true. Why shld we write them off as fake at all? (Let me add here, TV TRPs are given by 2- 3 folks and each one has diff numbers at times esp for the top shows, so that undermines the credibility of TV TRPs further, for me personally and I am NOT talking abt the bonus points added to raw TRP for top shows )
But BARC TRPs ARE manipulated as per BARC itself so we have some concrete reason to believe those are fake, at least what we see. I bet channels have the accurate figures in hand anyhow. There was a recent article too abt how TRP data has been leaked adn all adn abta year back BARC actually made an appeal to revamp the whole TRP system and replace it with something more sensible.
So, as far as facts go:
1)BARC has raised qs abt TV TRPs/ TRP box users have admitted they have been approached by channels- so I don't place much weightage on those
2) No standard orgn gives online TRPs- so I wont say they are fake or accurate bcos I just dont have enuff info to say either
I just don't get why TV TRPs shld be taken as gospel truth but online TRPs are dissed as fake. Nope, don't agree at all there.
If the new setbox TRP measurement becomes more prevalent across India TV TRPs also might be more accurate but that system has NOT rolled out fully at all. very few pockets have it avl so again, not much of an impact on overall accuracy there.
Edited by JALK2000 - 6 years ago