The myth called TRP! Pls read for info...

Well I keep seeing different posts again & again either confused about how TRP's work or giving wrong information regarding the same. So I thought of making a post about it which could help many to understand the concept better. Well as for my authenticity, which I know many people will ask... I am from media planning and we get info on all the TRP tracking of all channels.. which is almost 100 channels every Wednesday.

The main question regarding TRP should be
Does your home have a TAM Meter?
Because only the homes having TAM Meters installed can actually help raise the TRP of any show.

There are only 15,000 homes in India that have these meters installed onto their television sets. The homes are selected according to the rural / city markets and various zones in India. The first 10 minutes of viewership of any show / slot is recorded in these and then calculated. Repeat telecast does not count in the TRP's. Only fresh content is taken into consideration. The week is calculated from every Sunday to the next Saturday. Then 2 days of calculations by various media agencies and the TRP ratings are shared every Wednesday morning for the past week. Because various agencies calculate it, there may be a 0.1 TRP difference in information on various websites. To sum it up, people who do not have TAM Meters in their homes, which is most of us cannot help in raising the TRP's of any show.

Online Viewership: This bit is a little tricky... this surely does NOT add up to TRP's. But it shows the channel how popular the show is around the world. Mainly youth based shows have a lot of online fan following which is absolutely noticed by the channel... so a channel will not shut a show merely considering low TRP's... online medium is good to create buzz and hype for any show... that is why various sites lie IF, TC, TT, Rangmunch & many more have got huge fanbase. In the next 5-10 years I guess online viewership will surely be considered.

Sorry, that this mail has become a little too long.. but guess this was necessary to clear every Wednesday chaos... Tam Meter or no meter please keep watching our show... wherever & whenever possible... Enjoy! 😊

Originally posted by: archanakamaraj

😊thanks a lot for this wonderful information..😊

This really shows how baseless TRPs are! Unfortunately at the moment its all the creatives and producers of shows have to go by when a channel is evaluating the performance of their show but this definitely has to change. Thanks for sharing 😃

Originally posted by: darshi28

This really shows how baseless TRPs are! Unfortunately at the moment its all the creatives and producers of shows have to go by when a channel is evaluating the performance of their show but this definitely has to change. Thanks for sharing 😃

Thanks for the info. This needs really to chance. Seriously it will take more 5-10 years too get complete online thing???? Thats long time

Originally posted by: Kriyanshlover

Thanks for the info. This needs really to chance. Seriously it will take more 5-10 years too get complete online thing???? Thats long time

That was really useful information. Thanks for sharing it with us!!

Originally posted by: charlotte74

That was really useful information. Thanks for sharing it with us!!

How do they calculate the TRP according to only 1500 homes, hope they take the online viewers also into account. And if this is how they calculate TRP how do they take serials off air based on this, that is not correct then,. this is a very bad way of finding out about the popularity of serials.