It's not among the sticky threads.
And basically, imagine that the net gets switched off for a month. The people who would be watching the series throughout that month without even noticing that serials can be discussed online, those people get the viewership to great points on their own.
They like regressive tracks, so any PH or channel which tries for progressive tracks may expect to suffer loss.
If a series is a success in viewership-terms, it will stay a success regardless of online.
But if the offline audience doesn't support and the series isn't a success in mass-viewership terms, then we end up between a rock and a hard place.
And to make matters worse, BARC is supposed to be considerate of the rural audiences as well. TRP was not, and it still favoured the damn conservative variety of tracks.
We as fans (of whichever varied fandoms) can get the series closed if the majority-audience reactions remain as so far, but we can't offer the channel the future hope of getting satisfactorily massive millions of viewership, because they already haven't got it until now.