Posted:
Originally posted by: laila.zkhan
Wow. The technical side of TV. 😊
so basically TRPs only count for those watching prime time in india?
You say, when Swara and Lakshya had been paired, if the TRPs had been 3+ then they would have stayed? But that must have been unlikely because the show had just started then.
So had the TRPs been 3+ when Sanskaar and Ragini had been paired, they would have stayed?
Basically, the most important viewership is in the channel's home-country. Great viewership in other serials is a wonderful addition (otherwise the channels wouldn't telecast in other countries outside the home-country), but not a substitute for lack in the home-country.
It's like a strong plain cloth may have a low price, but it's worth that price.
But if embroidery is done on cloths which are weak and about to tear, then the cloth is going to collapse and the embroidery can't save it.
The channel has tried both Lakshya-Swara and Lakshya-Ragini for stretches of time to see which would get the majority-audience interested.
The tracks are not mass-unacceptable, but the viewership seems to have been hitching.
So finally, it seems to have been a matter of bringing in another male lead, and seeing which of the girls paired with him would be more likely to get the mass-audience interested in the series as a whole.
Consider the amount of pay of all of the lead actors, supporting actors, extras, crew, equipment, locations, sets (hire and/or maintenance), and the sundry other expenses of the PH and the channel.
A serial which gets more millions of mass-viewership can contribute more to the PH and the channel.
Any serial which has little or no fandom but gets huge mass-viewership, it gets increased budget consistently.
If a serial is getting less viewership, but the next track is expected to be appreciable by majority-audience, the budget will be there very nicely for that.
What majority-audience likes and doesn't like, the budget becomes visible either sooner or a bit later.
It's like the difference between getting 100 bucks each to pay for 50 things
- or getting a 100 bucks to pay for one or two things, 5 bucks each to pay for 10 other things, and everything else cancelled as perhaps imprudent expense.
An episode is a perishable commodity in a shop (channel). If enough millions of viewers don't watch, the shop is at a loss. So it's about gauging the tastes of a huge enough number of the available massive viewership.
If enough millions of viewers are satisfied with the pairings and tracks, a serial's viewership stays quite acceptably satisfactory for years.
