Sony replaces Zee TV frm 3; decline for SP, Col

Star Plus continues to lead the Hindi GEC space but it saw a major dip in GRPs this week as it dipped from 304 to 277.

Colors saw its GRPs fall by 33 as it reached 236 GRPs.

Sony, was one of the gainers this week as it displaced Zee as the number three GEC with 195 GRPs, thanks to the launch of the fifth season of Kaun Banega Crorepati.

Zee continued its 190 GRPs from last week.

Sab gained 3 GRPs as it reached 127.

Imagine was on 71, while Sahara One matched Star One's 36 GRPs.

thaanks for sharing shanti, time to bring back bidaii

along with time to bring bidaai back i feel why couldnt RS offer the rle of doctor to apu ..he would have simply rocked it...sony and apu had such good relations before kajjal fiasco...am so sad...need apu back super duper fast

Well Rajan ji is making shows on SONY..
I would love Dr. Anmol Rajvansh with Dr. Ragini Rajvansh !! Apurva as a Doctor wud make his deevanis bemaar 😉

Donno doctors and they have difference of opinion..Mature interesting story to watch

Bidaaii has gone on an indefinite break , pata nahi kab ayeega.. Anupam Vasudevan says we are on our break so break kay baad wapas ayeengay who kab hoga hawa hi janey...

Me wants Apu back on screen SP will get a tough competition with KBC on SONY wonder which other show will get a boost

dont worry guys bidaai will be back inshallah dont worry and now sony will soon be number 1

Originally posted by: shanti05

Well Rajan ji is making shows on SONY..
I would love Dr. Anmol Rajvansh with Dr. Ragini Rajvansh !! Apurva as a Doctor wud make his deevanis bemaar 😉

Donno doctors and they have difference of opinion..Mature interesting story to watch

Bidaaii has gone on an indefinite break , pata nahi kab ayeega.. Anupam Vasudevan says we are on our break so break kay baad wapas ayeengay who kab hoga hawa hi janey...

Me wants Apu back on screen SP will get a tough competition with KBC on SONY wonder which other show will get a boost

yes and uff a boss stern one as dev was and doctor hmm shoulnt be like shekhar...but lik e anmol...who can blast likes of shivani...why coulnt rajan do justice to apu and give him a lead role which he so rightly deserves as...his show was most badly cut short before time despite top ratings...

@Sammy I want to see aab YRKKH kidhar tak jayega.. Herd that Akshara is pregnancy so next nine months tak they will show about her pregnancy and its about her yeah Rishta so wonder how long that show wil run

SONY is doing well with KBC colors also getting new shows
Mujehy tho Apu kay liye bahut bura laga hai .. I wish he does something, I am waiting to see him as Anmol with Parul as Ragini with continuation of Bidaaii magar looks like I will have to wait til all my hair turn gray..

I felt so bad ki those kids coudl have celebrated Diwali who bhi naseeb nahi hooaa...Ghoor Naa insaafi..

Sony reclaims the No. 3 spot

With the latest season of Kaun Banega Crorepati adding up to the channel's GRPs next week onwards, Sony could eventually find a permanent space in the top-three bracket pretty soon. Media planners and buyers also expect a rise in the channel's ad rates.

Sony, the Hindi general entertainment channel (GEC) that is eyeing a consistent spot in the top-three bracket by the year end, seems to be riding an aggressive track.

The channel has dislodged Zee TV from its third spot with 195 GRPs in its kitty for the week ended August 13, 2011. Over the previous week, the channel added eight extra points to its GRP grade, while its relative channel share moved up from 14.9 per cent to 16.1 per cent.

Meanwhile, Zee TV's GRPs remained stagnant at 190 points, while its relative share witnessed a minor upswing - from 15.1 per cent in Week 32 to 15.7 per cent in Week 33 (TAM, C&S, 4+).

For Sony, the win has come from its top five properties, Bade Achhe Lagte Hain - which also leads the 10.30 pm slot with a TVR of 3.89, Crime Patrol (2.93 TVR), C.I.D. (2.91 TVR), Saas Bina Sasural (2.03 TVR) and Adaalat (2.02 TVR). With the latest season of Kaun Banega Crorepati adding up to the channel's GRPs next week onwards, Sony could eventually find a permanent space in the top-three group pretty soon.

M Balakrishna, chief operating officer, Allied Media, says, "While Sony has been steadily gaining momentum, I think the next six months will not see a very drastic change in the various channels' GRP positioning. There is still a huge GRP gap between the top two players, that could fall under one cluster, and the next two, which can be clubbed under a second group. And, while Sony is gaining impetus, STAR, Colors and Zee will surely shore up, with the festive season approaching."

Meanwhile, media planners feel that Sony's steady programming strategy will eventually help build a better pricing for the channel.

Currently, top shows on STAR and Colors command anywhere between Rs 1.2 -1.70 lakh for a 10-second spot. Meanwhile, Sony commands 10-second rates that range between Rs 80,000-1 lakh.

However, the fifth season of Kaun Banega Crorepati is already being sold at a price that is estimated to be in the region of Rs 3-3.5 lakh. Therefore, if the channel continues to show consistent growth, it could eventually match up to the pricing of the top two players of the genre, believe media planners.

Meanwhile, Star Plus continues to hold the GEC fort as leader of the genre with 277 GRPs in its bag. The channel, however, has shed 27 GRPs over the previous week, while its relative market share has dropped to 22.8 per cent in Week 33 from 24.2 per cent in Week 32.

Second-in-command Colors lost 33 points over the previous week to end the week with 236 GRPs, while its channel share has moved down from 21.4 per cent to 19.5 per cent.

SAB TV, at the fifth spot, has moved up from 124 GRPs to 127 GRPs, while its relative share went up from 9.8 per cent to 10.5 per cent.

Following next, Imagine TV has witnessed a one point hike over the previous week to end the week with 71 points. Its relative share is up at 5.8 per cent. STAR One, with 36 GRPs and a channel share of 3 per cent, follows it.

Sahara One is at No. 8. The channel's relative share and GRPs have moved up marginally to 2.9 per cent (2.6 per cent in the previous week) and 36 GRPs (33 GRPs in the previous week), respectively.

STAR Utsav and DD1 have garnered relative shares of 2.2 per cent and 1.3 per cent, respectively.

Pavitra Rishta (Zee TV) leads the list of the 10 most-watched programmes, clocking a TVR of 5.03, followed by Balika Vadhu (Colors) and Saathiya Saath Nibhana (Star Plus) with TVRs of 4.91 and 4.51, respectively.

The fourth most-watched programme is Yeh Rishta Kya Kehlata Hai, with 4.25 TVR. Uttaran (4.09 TVR) and Pratigya (3.97 TVR) follow next. Bade Achhe Lagte Hain, Saregamapa Lil Champs-11, Taarak Mehta Ka Ooltah Chashma and Sasural Simar Ka are also a part of the Top 10 list.

@shanti..thanks for sharing..

@Saveeta, I am waiting for Apu to be back on screen as Anmol or any role...with Parul atleast the continuation of their beautiful onscreen chemistry ,

Really sad they axed Bidaaii and the story was just happening so I prefer watching KBC now and some SONY show and Zee shows,,